1. Email Advertising For Today’s Dealership Reach The Right Consumers At The Right Time Max Rodriguez | CityTwist | Director of Business Development | mrodriguez@citytwist.net

2. www.conquestautomotive.com 91% of consumers check their email at least once a day 95% of online consumers use email 87% of consumer time online is spent reading email 90% of buyers begin their vehicle search on the Internet There were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion More than 90% of Internet users between the ages 18-72 send and receive email, making it the top online activity Last year, 44% of email recipients made at least one purchase based on a promotional email Sources: ExactTarget, EmailExpert, Radicati Group, ConvinceandConvert

3. Reach new customers in your primary market area Target “in market” buyers at a granular level Inbox delivery guaranteed with GRID TM technology Email advertisements designed by our creative team Track results with 3 rd party analytics Verify actual sales in reports from IHS (R.L. Polk ® ) www.conquestautomotive.com

4. Successful dealers meet customers where they shop. Today, that’s the Internet and a dealership’s website Target “in market” buyers in your primary market area from our opt in database of 125 million consumers Reach new buyers. Conquest Automotive scrubs customer names duplicated in your CRM database www.conquestautomotive.com

5. Pinpoint consumers likely to purchase a vehicle within 3 to 6 months with the integration of Conquest Automotive proprietary technology and IHS’s (R.L. Polk ® ) Purchase Predictor Increase relevance and lower your marketing costs with multi-level targeting: geography, “in market” timing and brand segment (value, luxury or prestige) www.conquestautomotive.com

6. Our GRID™ technology ensures delivery of emails at a Zip Code level Conquest Automotive is designated a “Trusted Sender” by the major ISPs, like Gmail, Yahoo, AOL and Hotmail Safeguard your reputation. We rigorously monitor our white-listed opt in database. www.conquestautomotive.com

7. Successful advertising begins with great design. Our creative department turns your ideas into striking, market-tested layouts. www.conquestautomotive.com

8. A Conquest Automotive email campaign drives buyers directly to your inventory pages Verify the quality and quantity of traffic to your website with transparent 3 rd party analytics Conquest Automotive typically outperforms AutoTrader, Cars.com and Facebook, often combined

9. www.conquestautomotive.com Evaluate the results of your Conquest Automotive email campaign with Campaign Evaluation Reports prepared by IHS, driven by R.L. Polk ® Transparent front-to-back tracking allows you to match sales to DMV registrations of vehicles sold to consumers who received emails during your Conquest Automotive campaign.

10. 89,793 Total Emails Sent $8,979.30 Campaign Cost 105 $85.52 $1,800 $189,000 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $180,021 Return On Investment www.conquestautomotive.com 9 Deployments Over 4 1/2 Months

11. 68,000 Total Emails Sent $6,800 Campaign Cost 36 $188.89 $1,800 $64,800 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $58,000 Return On Investment www.conquestautomotive.com 4 Deployments Over 2 Months

12. 94,434 Total Emails Sent $9,434.40 Campaign Cost 33 $285.89 $1,800 $59,400 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $49,966 Return On Investment www.conquestautomotive.com 4 Deployments Over 2 Months

13. 122,820 Total Emails Sent $12,282 Campaign Cost 92 $133.50 $1,800 $165,600 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $153,318 Return On Investment www.conquestautomotive.com 6 Deployments Over 3 Months

14. 43,530 Total Emails Sent $4,353 Campaign Cost 34 $128.03 $1,800 $61,200 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $56,847 Return On Investment www.conquestautomotive.com 5 Deployments Over 2 1/2 Months

15. 55,296 Total Emails Sent $5,529.60 Campaign Cost 56 $98.74 $3,000 $168,000 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $162,470 Return On Investment www.conquestautomotive.com 6 Deployments Over 3 Months

16. 200,046 Total Emails Sent $20,004.16 Campaign Cost 118 $169.53 $3,000 $354,000 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $333,996 Return On Investment www.conquestautomotive.com 11 Deployments Over 5 1/2 Months

17. 225,000 Total Emails Sent $22,500 Campaign Cost 230 $97.83 $1,800 $414,000 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $391,500 Return On Investment www.conquestautomotive.com 10 Deployments Over 5 Months

18. 80,000 Total Emails Sent $8,000 Campaign Cost 34 $235.29 $1,800 $61,200 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $53,200 Return On Investment www.conquestautomotive.com 8 Deployments Over 4 Months

19. 56,265 Total Emails Sent $5,626.50 Campaign Cost 21 $267.93 $1,800 $37,800 Total Dealer Sales Marketing Cost Per Vehicle Sold Estimated Front to Back Profit Total Campaign Income $32,174 Return On Investment www.conquestautomotive.com 3 Deployments Over 1 1/2 Months

20. "I can't even begin to thank you guys at CityTwist for the great year so far. We have a cost per vehicle sold of under $200.00 that makes our ROI the best of any other company's we are currently using. I look forward to a fantastic 2014 with you guys leading the partnership for all my stores. Keep up the good work and let's keep breaking records next year!” Michael Visocky Executive Manager, Germain Motor Company "Over the past year Lithia Motors has incorporated CityTwist's Conquest Automotive email solution into its marketing plan. Partnering together with CityTwist, Lithia has been able to show a significant lift in unique conquest sales with a strong return on investment. By emailing “in market” consumers, CityTwist has developed a low cost powerful tool that reaches a demographic responding less and less to traditional media. Never before has Lithia had in its marketing arsenal a strategic email tool as we do now with CityTwist. The vast lists of potential new customers is only limited to a dealership’s marketing budget.” David Powell Direct Marketing Manager, Lithia Motors www.conquestautomotive.com

22. Contact Info Full Name: Company: Job Title : Email: Max Rodriguez CityTwist | Conquest Automotive Director of Business Development mrodriguez@citytwist.net Share an important takeaway you received from this session using hashtag #DD18 for a chance to win an iPad. Sales: Customer: Website: (866) 798-2489 www.conquestautomotive.com