1. Marketing Plan Shipping on the Great Lakes The University of Toledo November 7, 2006 Intermodal Transportation Institute

2. U.S. transportation system is overwhelmed –Passenger vehicle traffic will increase 50% by 2020 –Freight traffic will increase by more than 50% by 2020 Cannot build enough highways and rail to meet demand China to become top US trading partner within three years Imports from Asia/China growing rapidly US DOT has serious concerns about US distribution system Situational Analysis

3. New hours of service rules High fuel costs Shortage of drivers and equipment Increased costs of drayage/cartage Increased highway congestion Trucking industry is challenged by:

4. The Great Lakes: An Underutilized Resource

5. Framework for a Marketing Plan Opportunities Constraints Process Participants Outcomes Who is responsible for execution

6. Opportunities Intra-lakes shipping (includes Canada & US) –Cope with highway and rail congestion –Identify market segments well served by Great Lakes shipping International trade –Seaway access –West coast access –Gulf coast access

7. We are working to get the data to assess opportunities We have a good start on the data from the Upper Midwest States Freight Study

8. Upper Midwest Highways

9. Projected Interstate Truck Traffic: 2010

10. Congestion on the Highways Traffic on I-80/90 –Sample data from Upper Midwest States: Projected Average of 14,700 Daily Truck Trips on I-80 / I-90 between Cleveland and Chicago by 2010

11. Upper Midwest Rail Map

12. Rail Congestion Rail shipment: Containers or bulk cargo on ship –Sample data from Upper Midwest States

13. Upper Midwest Intermodal Sites Dock Facility Railroad Depot Intermodal Facility

14. International Trade The Emergence of Global Sourcing

15. Current East to West Route for Container into the Midwest

16. Alternate Routes for East to West Trade 1.Prince Rupert 2.Canso 3.Mexican West Coast 4.Panama to New Orleans

17. Constraints Operating season Scheduled service Other

18. Process Leadership: –GLMRI at University of Minnesota Duluth and University of Wisconsin Superior –ITI and GISAG at University of Toledo –ICHCA International Limited Data-based analysis of current and potential markets Broad participation Information is public and available to all Other

19. Participants Shippers Carriers Maritime Labor Port Authorities Federal and state agencies Other

20. Outcomes Market Segments are Identified –Tonnage –Cargo value –Frequency Key decision makers for each segment are identified Sales approach and marketing plan for each identified segment Other

21. Who is responsible for execution