2. Created by Terri Street Copyright, 2000

3.  1,000,0001,000,000  500,000500,000  250,000250,000  125,000125,000  64,00064,000  32,00032,000  16,00016,000  8,0008,000  4,0004,000  2,0002,000  1,0001,000  500500  300300  200200  100100

4. Click to return to question, Cont-P to switch to the pen, cross out two incorrect answers, then Cont-A to switch back to pointer.

5. Click to return to the question and poll the class

6. Click on link to Ask Jeeves, or click on this oval to return to question and ask a friend

7.  A. Economic Forecasting A. Economic Forecasting  C. Market Analysis C. Market Analysis  B. Sales forecasting B. Sales forecasting  D. Database D. Database This is an attempt to predict future general economic conditions of a city, region, country, etc.

8. Back to Board  A. Economic Forecasting

9.  A. Market Research A. Market Research  C. Sales Forecasting C. Sales Forecasting  B. Test Marketing B. Test Marketing  D. Product Research D. Product Research This involves calculating the total estimate of a market and then predicting an individual share.

10. Back to Board C. Sales Forecasting

11.  A. Promotion A. Promotion  C. Product study C. Product study  B. Database B. Database  D. Advertising D. Advertising This is a collection of related information about a specific topic.

12. Back to Board B. Database

13.  A. Primary research A. Primary research  C. Secondary research C. Secondary research  B. Test marketing B. Test marketing  D. Advertising D. Advertising This is data obtained through interviews and questionnaires.

14. Back to Board A. Primary Research

15.  A. Marketing Research A. Marketing Research  C. Secondary data C. Secondary data  B. Sales Research B. Sales Research  D. Product Research D. Product Research Evaluating product design and acceptance, competitive products, etc.

16. Back to Board D. Product Research

17.  A. Product Research A. Product Research  C. Sales Research C. Sales Research  B. Primary Data B. Primary Data  D. Sales Forecasting D. Sales Forecasting This is the study of sales data.

18. Back to Board C. Sales Research

19.  A. Product A. Product  C. Sales C. Sales  B. Primary B. Primary  D. Marketing D. Marketing Which of the following is NOT a marketing research area?

20. Back to Board B. Primary

21.  A. Primary A. Primary  C. Secondary C. Secondary  B. Database B. Database  D. Testing D. Testing If you use census data, this is an example of which type of research?

22. Back to Board C. Secondary

23.  A. Marketing A. Marketing  D. Product D. Product A new, clear Coke beverage is available for a limited time. It is this type of research…  C. Advertising C. Advertising  B. Sales B. Sales

24. Back to Board D. Product Research

25. Which of the following is a database program?  A. MS PowerPoint A. MS PowerPoint  C. MS Word C. MS Word  D. MS Excel D. MS Excel  B. MS Access B. MS Access

26. Back to Board B. MS Access

27.  A. Market A. Market This research focuses on the customer and the market.  C. Advertising C. Advertising  B. Sales B. Sales  D. Product D. Product

28. Back to Board A. Market Research

29.  B. Software B. Software Which of the following is NOT a limitation of marketing research?  A. Time A. Time  C. Money C. Money  D. Lack of personnel D. Lack of personnel

30. Back to Board B. Software

31.  C. Market Analysis C. Market Analysis The study of the behavior of a consumer market is called…  A. Sales Forecasting A. Sales Forecasting  B. Economic Forecast. B. Economic Forecast.  D. Market Info System D. Market Info System

32. Back to Board C. Market Analysis

33.  D. Product D. Product McDonald’s test markets pizza in selected midwest stores. This is what type of research?  A. Advertising A. Advertising  C. Market C. Market  B. Sales B. Sales

34. Back to Board D. Product

35.  A. Market share A. Market share The share assigned to a business is called its…  B. Economic share B. Economic share  D. Customer share D. Customer share  C. Sales share C. Sales share

36. A. Market share

37. Sorry, try again!

38. Thanks for playing!