1. Digital Marketing Communication Surabaya, 30 September 2013

2. Welcoming The Digital Generation!!!

3. Who Are You???? They want freedom in everything they do, from freedom of choice to freedom of expression. They love to customize, personalize. They look for corporate integrity and openness when deciding what to buy and where to work. The Net Gen wants entertainment and play in their work, education, and social life. They are the collaboration and relationship generation. The Net Gen has a need for speed – and not just in video games. They are the innovators. Source: Don Tapscott “ Grown Up Digital: How the Net Generation is Changing Your World”

4. Where Should I Start? Objective Target Audience Insight Digital Channel KPI

5. What You Expect from Digital? Digital Marketing Communication Objective: Brand Awareness Customer Engagement Positive Content about Brand Sales Leads Direct Sales Customer Loyalty

6. Can I know You Better? Target Audience: Demography Psychography Where they go in digital

7. Let Me Know Your Unconcious Mind Hi that’s hot!!! I want it, at ANY PRICE Yes I’m rich because I DESERVE IT FROM MY HARD WORK!!! I will be your friends simply because YOU ARE RICH... Are you sure understand me? Profiling the A+ Market

8. Digital Communication Channel Digital Channel WebsiteSocial MediaEmail Content Marketing Search Engine Mobile Marketing Game Online Advertising Experiential Media

9. What does Website stand for? Type of website: Transactional E-commerce website (Thegoodsdept.com) Service Oriented Building Relationship Website (Toyota.co.id) Brand Building Website (Unilever.co.id) Publishers & Portal (Nyunyu.com, Malesbanget.com)

10. Say Hello to Borderless Shopping Era

11. Do You Think Social Media is FB & Twitter? Type of Social Media: Blogs: Wordpress, Blogger Microblogging: Twitter, Plurk Location based social network: Gowalla, Foursquare, Facebook Place Events: Meetup.com, Eventful Online Advocacy & Fund Raising: Causes, Change.org, Wujudkan.com Wikis: Wikipedia, Wikimu Social Bookmarking: Digg Picture Blog: Tumblr, Pinterest, LookBook Video Blog: Youtube, Vimeo

12. What Social Media That You Have? Most Popular Social Media in Indonesia: Facebook Twitter Kaskus Youtube LinkedIn Path (Only A Fad?)

13. We Make It Trough Collaboration!!!

14. They Bring People by Teasing Trough Twitter

15. What We Can Do Trough Mobile? Mobile Marketing: Mobile Applications Location Based Advertising (LBA) SMS & MMS Blast Sponsored Stickers in Chat Apps Official Brand Page in Chat Apps

16. Hi Engage Us with Fun Way!!!

17. It’s Not Only Advertising but Create Sales & Entertaining

18. Excuse Me, Content Marketing? Can You Give Examples? Type of Content Marketing Online PR Online Press Release Your Social Media Content Influence Engagement Webinar Podcast Free E-book

19. We Want It Entertaining, Then We Will Share!!!

20. This is It!!! Content Marketing for B2B ala Chef HubSpot

21. Why Oh Why Content Marketing is Important? Source: Google ZMOT Handbook

22. Can You Imagine The Complexity of Your Generation?

23. The Opportunity of Googling Gen Search Engine Approach: Search Engine Marketing (Paid) Search Engine Optimization(Organic)

24. How I Can Indentified Organic or Paid? OrganicPaid

25. Sssttt This Industry Put More Effort on Search

26. Sir What can My Brand Do with Game? Game Marketing: In-Game Advertising Advergaming Gamification

27. Do You Realize The Ad When Play The Games?

28. Motivate Me To Do More with Level

29. Online Ads The Series Online Advertising Type: Banner Text Ads Video Ads Affiliate Marketing

30. Give Me Wow Moment with Brand Experiential Media: QR Code Augmented Reality Integrated Offline Event & Online

31. QR Code in Your Life

32. My Name is iButterFly

33. How Can I Measure It??? Back to your objective & depend on your channel

34. Some Idea of KPI Brand Awareness 1.Number of FB Fans, Twitter Followers, Youtube Views 2.Number of Reach in FB & Twitter Engagement: 1.Klout Score 2.FB Engagement Rate (Number of People Talking About This compare to Total Fans) Sales: 1.Conversion Rate from Search Engine Marketing (SEM) 2.Conversion Rate from Search Engine Marketing

35. Presented By: Tuhu Nugraha Dewanto COO Ping Fans Twitter: @Tuhunugraha E-mail: tuhu.nugraha@gmail.com LinkedIn: www.linkedin.com/in/tuhunugraha www.linkedin.com/in/tuhunugraha Blog: Kompasiana.com/Tuhunugraha