1. LAUNCHING YOUR STUDY OF COMMUNICATION THEORY
Chapter 1
Em Griffin
A First Look at Communication Theory, 7th ed.

2. CLICKER QUESTION A THEORY IS: A. WHEN WE DON’T KNOW THE TRUTH
B. A FICTION
C. THE FINAL ANALYSIS OF HOW SOMETHING WORKS
D. AN EXPLANATION

3. “This is a book about theories—communication theories”(p. 2).
What is a theory?
A theory offers an explanation;
An integrated system of concepts, ideas and the relationships among them;

4. What is a theory? Some images (metaphors): Theories as Nets
We work to make the mesh finer and finer
Theories as Lenses
Theories shape our perceptions by focusing attention on some features while ignoring others;
Theories as Maps
A guide through unfamiliar territory
Caution: “The map is not the territory.”

5. WHAT IS COMMUNICATION?
Working definition: “Communication is the relational process of creating and interpreting messages that elicit a response.”
MESSAGES:
SYMBOLIC ACTIVITY—
CREATION OF MESSAGS:
The communicator is making a conscious choice of message form and substance;

6. WHAT IS COMMUNICATION? INTERPRETATION OF MESSAGES:
“Messages do not interpret themselves.” The meaning of the message is not in the words or gestures.
A RELATIONAL PROCESS:
Communication is a process—not a snapshot.
Relational meaning, communication affects the connections among people
MESSAGES THAT ELICIT A RESPONSE:
The effect of the message upon people who receive it—
Response—any cognitive, emotional, or behavioral reaction
If there is no response, there is not communication