1. DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 75% are Main Grocery Buyers Average HH income $120K p/a 12% are empty nesters Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people ATTITUDES & ACTIVITIES Cultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church. 73% enjoy a glass of wine with their meal. 44% have done volunteer work, and 56% feel they have a responsibility for the poor. Secure & driven -43% feel financially secure, and 52% say they go for the finer things in life. 1 in 3 also describe themselves as being affluent. This group in attitude are career focused and feel important with 67% saying that people take their opinions seriously and 59% saying that their work is a career not just a job. On weekends they can be found visiting cafes, shopping malls and the supermarket. AB GROUP 1,639,000 PEOPLE (35% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 64 % 64% are heavy outdoor consumers AB GROUP

2. MEDIA AND OUTDOOR BEHAVIOUR Outdoor attitudes/opinions 57% notice brand advertising on large billboards 55% say billboard advertising is easy to understand whilst driving 56% say large billboards capture my attention when driving 58% can’t miss big billboard signs 53% can’t help notice advertising around the airport 49% can’t help notice advertising on busses 44% notice advertising on big billboards on my way to the shopping centre Commuting to work/study 56% travel by car (alone or car pool) 19% take the bus 23% use the train 5% use the tram/light rail 29% travel an hour or more Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people AB GROUP 1,639,000 PEOPLE (35% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 56% SAY LARGE BILLBOARDS CAPTURE MY ATTENTION WHEN DRIVING AB GROUP

3. PURCHASE & INTENTION BEHAVIOUR Travel 51% have travelled domestic in the past 6 months 49% have travelled international in the past 12 months 16% have travelled for business 53% are planning an Australian holiday in the next 6 months Of these intending travellers: Melbourne, Sydney and the Gold Coast are top of the list destination wise 23% intend to use their own car/4WD 28% intend to fly Qantas and 21% Virgin Blue Finance 74% own a credit card – 33% of these owners spend $2000 or more in the past month 19% intend to buy a home in the next 12 months, 11% are intending to sell 10% are intending to apply for a personal loan in the next 6 months Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people AB GROUP 1,639,000 PEOPLE (35% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 1 IN 4 ARE INTENDING TO PURCHASE A CAR IN THE NEXT 12 MONTHS AB GROUP