1. FrontBack Study this cereal box.

2. What do they want us to know? What do they want us to feel? How do they do it? Who are they trying to influence? Which words or ideas try to influence kids? Which words or ideas try to influence parents? How is color used to influence the target audiences? How are pictures used to influence the target audiences?

3. 1 2 3 4 Who is this information trying to persuade?

4. 5 6 7

5. Why is this sentence in bold type? Why are the calories highlighted? Who is this information trying to persuade?

6. Why do they show a dad—not a mom—pouring the milk? What do they want this picture to say? Who is this information trying to persuade?

7. -Know your target audience (your reader). -Write as if your reader knows nothing about your topic. -Give details that make your reader care about your topic. -Use credible language to convince your reader.