1.  A CSUN general education goal is that you acquire an effective “understanding and use of written and spoken forms of communication.”  A course objective is that this course helps advance your ability to organize, convey and evaluate oral messages with clarity, accuracy, and conviction.  So we are going to discuss ways to develop your speech topic, understand and assess your audience and speaking environment, and some of the factors that make up the identities of your audience members.  We’ll then watch a speech and analyze it for aspects of a speech such as general and specific purposes and use of sources.

2. Chapter 3: Developing Your Speech Topic and Purpose By Cindy L. Griffin

3.  Deciding to speak  Being asked to speak  Being required to speak

4.  Consider the constraints of a classroom setting, such as: ◦ Preselected purpose ◦ Time constraints ◦ Highly structured assignment ◦ Instructor as audience ◦ Class members as audience

5.  Consider your interests ◦ What do you like to do? ◦ What do you like to talk about? ◦ What would you like to know more about?

6.  Consider your expertise ◦ What comes naturally to me? ◦ Have I ever had special training or lessons? ◦ Did you live or grow up in another country? ◦ Have you had unexpected or momentous experiences in your life?

7.  Brainstorming: the process of generating ideas randomly and uncritically, without attention to logic, connections, or relevance

8.  Free association  Clustering  Categories  Technology

10.  General Purpose: speech’s broad goal ◦ To inform ◦ To invite ◦ To persuade ◦ To introduce ◦ To commemorate ◦ To accept

11.  Specific Purpose: focused statement that identifies exactly what a speaker wants to accomplish with a speech. ◦ Identify behavioral objectives: Actions a speaker wants the audience to take at the end of a speech.

12. General PurposeSpecific Purpose To informTo inform my audience of the services offered by our campus counseling center. To inviteTo invite my audience to consider the merits of the three martial arts experts who have interviewed for our school. To persuadeTo persuade my audience to use the services offered by our campus counseling center. To introduceTo introduce my audience to Maria Rodale, the editor of Organic Gardening. To commemorateTo commemorate for my audience my grandparents and the values they taught me during my summers on their organic farm. To acceptTo accept an award from my employer for our highly successful peer counseling program.

13.  Clearly indicate general purpose  Keep audience in forefront of your mind

14.  Thesis Statement: summarizes in a single declarative sentence the main proposition, assumption, or argument you want to express in your speech

15. General Purpose: To inform Specific Purpose: To inform my audience about where to seek shelter during a tornado. Thesis Statement: When a tornado strikes, seek shelter in a storm cellar, a fortified storm closet, or your bathtub.

16. General Purpose: To persuade Specific Purpose: To persuade my audience to spay or neuter their pets. Thesis Statement: Spaying or neutering pets is easy and affordable, and it helps prevent having to put down thousands of unwanted kittens and puppies each year.

17. http://www.americanrhetoric.com/speeches/h ankaarontobarrybonds.htm  Listen to Hank Aaron’s speech and determine the speech’s general purpose