2. GUEST SPEAKER Dr. Dennis Richling

3. Persuasion The Art and Science of Meaningful Engagement

4. Healthcare Costs Today Chronic Disease Biometric Risks Risky Absent Healthy Behaviors Risky Present Problem Behaviors Absent Behaviors Problem Behaviors

5. Persuasion is important to manage health Be healthier

6. How do we persuade people? Educate them…

7. How do we persuade people? Incent them…

8. How do we persuade people? Reframe the message…

9. How do we persuade people? Be a cheerleader…

10. The message has been… INCREASE MOTIVATION

11. Goal: Adopt Healthy Behaviors for the rest of their life

12. How much motivation do we need? A new model… Dr. BJ Fogg Stanford Persuasion Technology Laboratory

13. B = M AT Call to Action Motivation High Motivation Low Motivation Hard to doEasy to do Fogg Behavior Model Behavior Ability

14. When do behaviors change? Epiphanies Change of context Psychological processes Make it easier

15. Changing behaviors for life Epiphanies are rare Changing the context is complicated Psychological processes increase motivation in stages “Making it easier” can reach those with little motivation

16. Exciting new research? Yes, but..

17. B = M AT Motivation High Motivation Low Motivation Hard to doEasy to do Fogg Behavior Model Ability

18. No panacea to change behavior Use multiple science-based disciplines Tailor it to the person Tailor it to the behavior Ride the motivational wave Achieving life long change often takes multiple steps