1. This power point has been created to help you obtain funding for your team for the Bike MS: City to Shore or Bike MS: PA Dutch. Before presenting this, please read through the presentation and edit/customize for your specific needs. If you have any questions, please don’t hesitate to contact us at mscycling@pae.nmss.org or 800-445-BIKE.mscycling@pae.nmss.org GOOD LUCK AND THANK YOU FOR YOUR SUPPORT TO CREATE A WORLD FREE OF MS!

2. (Insert company/team logo) Sponsorship Opportunities Presented by Your Name Date

3. Ride Overview Page 1 Cyclist ProfilePage 2 Corporate PartnersPage 3 Corporate Teams Page 4 Benefits to a Corporate TeamPage 5 Benefits to AffiliationPage 6 National MS Society MissionPage 7 TABLE OF CONTENTS

4. RIDE OVERVIEW The Bike MS: City to Shore Ride is the second largest in the country. Named by Bicycling Magazine as “the best cycling getaway in NJ,” the 28 th Annual Ride will attract more than 8,000 cyclists, 1,500 volunteers and countless cheering family members to raise over $5 million during September, 2008. Friends, family and colleagues all unite as part of over 300 teams, making up over half of the Bike Tour’s participation. To ride, cyclists raise a minimum of $250 for PA Dutch and a minimum of $300 for City to Shore, but the average cyclist raises over $700. Bike MS is a weekend adventure for all abilities with various route options to ensure that everyone can participate. Cyclists enjoy picturesque terrain as they travel through the New Jersey pine barrens or the PA Dutch Country and into lively, fun filled celebratory finish lines. Cyclists can also count on the Ride’s outstanding support including: fully-stocked rest stops every 15 miles, lunch each day, dinner on Saturday and breakfast on Sunday, mechanical support along the route, transportation for weary cyclists, festive finish line celebrations and the smiles and cheers of volunteers every pedal of the way. The Bike MS: PA Dutch Ride is a weekend cycling adventure that travels into the heart of the Amish Farmlands with over 600 cyclists and 100 volunteers to raise over $315,000. This unique ride unites with another chapter mid-way to double in size and fundraising, with a collective finish line celebration in the fight against MS.

5. Bike MS Participant Purchasing Behavior: 72% plan to or have purchased products sampled during the Tour. 77% are likely to buy products/services because the company supports the Tour. 61% are willing to switch brands/services to a company that supports the Tour. Bike MS Demographics: 79% Male 61% Married 69% Homeowners 38% Are employed in a professional occupation 80% Earn over $50,000 60% Earn over $75,000 80% College Graduates 36% Age 36 - 45 26% Age 46 - 55 “I am pleased to see a wide variety of corporate sponsors at the Ride. I try to support those companies whose banners and team jerseys I see during the weekend.” -City to Shore Cyclist CYCLIST PROFILE

6. CORPORATE PARTNERS

7.  SAP 150 cyclists  Merck250 cyclists  Wyeth 180 cyclists  J&J400 cyclists  Subaru50 cyclists  Astra Zeneca50 cyclists  SEI45 cyclists  Deloitte30 cyclists  Capmark Financial70 cyclists  Teva USA100 cyclists  Lockheed Martin50 cyclists  University of PA Health System 200 cyclists  Campbell’s 150 cyclists  Weichert Realtors50 cyclists  PricewaterhouseCoopers100 cyclists  Accenture50 cyclists  Deloitte.70 cyclists  PPL Power  Lutron Electronics  Air Products  And many more… CORPORATE TEAMS

8. For over ten years, corporate teams have been attracted to Bike MS because of the many benefits. Each year, more and more corporations contact the Society to find out how they can start a team. Below outlines some of the reasons: Corporate spirit and morale boosting activity for employees Team building opportunity for employees Physical activity for all ages and abilities promoting the benefits of wellness and exercise to employees Brand exposure to over 8,000 or 500 local cyclists and volunteers Public display of company’s image as a caring corporate citizen Value, by association, with a nationally recognized non-profit organization “For a company of over 10,000 employees, the Ride offers the opportunity to build camaraderie among co-workers we would not come into contact with otherwise.” -Former Merck Captain “As a team captain, I feel such a sense of corporate pride when I see hundreds of our team jerseys and the smiling faces of my co-workers. There’s no other event that could do this for us!” -J&J Team Captain BENEFITS TO A CORPORATE TEAMS

9. Value by the association with a nationally recognized, high-profile, non-profit organization. Brand awareness as you enforce the company's image as a caring corporate citizen, supportive of community issues. Satisfaction in knowing that this sponsorship will help 11,000 local families who live with the unpredictability of MS. Increased employee morale and teamwork by encouraging involvement as a cyclist or volunteer in a meaningful social activity. By joining the elite group of corporations that works alongside the National MS Society to end the devastating effects of multiple sclerosis, your company will be identified as a leader within the corporate community. Through sponsorship, you will increase your company's visibility hereby gaining you access to corporations in these industries: Media Pharmaceutical Financial Food Service Transportation Real Estate Development Athletic Retail Will you join this family of corporate partners working together to make a difference? BENEFITS OF AFFILIATION

10. Every hour of every day, someone is diagnosed with MS. The National MS Society's mission is to end the devastating effects of multiple sclerosis. Multiple sclerosis (MS) is a chronic, often disabling disease of the central nervous system affecting the brain, spinal cord and the optic nerves. When people are diagnosed with multiple sclerosis, they often feel an overwhelming sense of uncertainty about their future. The course and severity of the disease is as individual and unique as the person who has the disease; it is extremely difficult to predict if someone will lose their eyesight, experience numbness or paralysis, have difficulty with memory, or even lose their ability to walk. Over 11,000 local people with multiple sclerosis count on the National MS Society for vital research, programs, services and support. Together, we can bike to create a world free of MS.