1. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Public Relations Strategies and Tactics Tenth Edition Dennis L. Wilcox Glen T. Cameron This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program.

2. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Chapter 16 Meetings and Events

3. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Chapter 16 Objectives Know the logistics of organizing a meeting Plan a banquet, reception, or cocktail party Organize an open house, exhibit, or plant tour Understand the multiple aspects of organizing a convention Recognize the basic elements of a trade show Creatively think about promotional events that will attract attention

4. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. A World Filled With Events “Events deliver face time between consumers and brands. They also introduce customers to new products”

5. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Group Meetings Planning The size and purpose of the meeting dictate the plan Location Seating Facilities Invitations

6. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Group Meetings cont… Registration Greeting Name tags Program Speakers Meals

7. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Planning Banquets Food Room rental Bartenders Decorations and centerpieces Audiovisual requirements Speaker fees Entertainment Photographers Invitations Tickets Marketing and promotion

8. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Planning Banquets cont… Working with catering managers Logistics and timing

9. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Receptions and Cocktail Parties Can precede luncheon or dinner Can be part of a reception Cost-effective way to celebrate achievements Format: Lasts up to 2 hours Large room where most will stand and move freely Appetizers and nonalcoholic beverages should also be served

10. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Open Houses and Plant Tours Major factors to consider Day/hour Guests Publicity Vehicles Reception Focal Point Restrooms Safety Routing Guides Explanation Housekeeping and attire Emergencies

11. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Program Recreation and Exhibits Attendance Administration Planning Timing Location Facilities Exhibits Conventions

12. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Trade Shows Exhibit booths Hospitality suites Pressroom and media relations

13. Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Promotional Events Using celebrities to attract attendance Planning and logistics Traffic flow Adequate restrooms Signage Security Liability insurance