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Dignity Affiliates May 7-10, 2008 Get Preneed Leads with.

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Presentation on theme: "Dignity Affiliates May 7-10, 2008 Get Preneed Leads with."— Presentation transcript:

1 Dignity Affiliates May 7-10, 2008 Get Preneed Leads with

2 Title Is a Unique Autopilot System that Turns Client Families & Preneed Sales into Referral Evangelists.

3 Gary O’Sullivan Arguably, one of the best and most respected preneed professionals in the death care industry; Gary continues to instruct and mentor new preneed professionals through seminars, training, and his book, Principle Power for Sales Success.

4 Gary on referrals “Referrals can be one of the greatest assets to you. Referrals are the one thing that can - without a doubt - increase your average sales. Referral sales historically are always high. The reality is that people that are sold as a result of a referral - are always a higher volume sale.”

5 Do you like referrals? Are you a funeral home owner, cemetery manager, or preneed representative… …who would like to continue to grow your business with referrals?

6 Many cards of thanks Do you provide great service and do your client families rave about you?

7 Are you frustrated? But you are frustrated because you just can’t seem to get your client families to refer you to their family, friends and associates

8 Are you sick of asking and are you the kind of owner who just gets sick of asking your preneed reps to ask for a referral after every sale?

9 Multiply your referrals or would you simply like to triple or even quadruple the amount of referrals you’re currently receiving?

10 Me Too! As a consultant and professional speaker in the funeral industry, referrals are the mainstay of growing my business! But, I have been in your shoes …trying to grow at-need and preneed business…

11 I’ve been there too I know what it is like to… to pick up the phone… set the appointment… close the sale… AND THEN, ask the referral…

12 I did OK without one By working hard (not smart), I was able to… be in the MSN Plan’s Top Ten 3 times and 1 st in North America in 1997 even though I was… …in a highly competitive market …with a 75% + cremation rate

13 Many hours wasted I spent many hours trying to simplify my lead generation system with… … recipe card tickler files …binders with tracking sheets …sourcing Thank You cards

14 Technology: time waster I don’t even like to think about all of the time that I spent researching, learning, creating systems, and deploying those systems with Customer Relationship Management (CRM) software.

15 Not just for preneed On the At-Need side, you can apply the same system for… …After Care follow up …Holiday Memorial Service invitations …Seminar Promotions …Clergy Relations So if you want to build loyalty, you should watch too, because…

16 Powerful system I want to introduce you to a system that is the most powerful system that I have ever seen.

17 Business success There is such a referral system, a referral system so powerful… … that it has the ability to completely transform your business life.

18 Introducing… I would like to introduce you to the Send Out Cards Referral System

19 Time tested concepts You will be surprised to know that… the concepts of the Send Out Card system … are not new

20 Tried & true system This concept has been around for many years… It is a tried and true system for generating new referrals and creating repeat business.

21 Be like the top 1% Nearly all of the Top 1% referral marketers have used the concept of the Send Out Cards referral system with huge success.

22 The Referral System So what is the Send Out Cards Referral System? It is a proven system that allows you to… …stay in touch with all your previous customers and clients…

23 Heartfelt greeting cards By sending them heartfelt greeting cards… …on a regular basis!

24 High quality cards …They are high quality, physical cards that are sent through the postal system! These are NOT electronic greeting cards sent via the Internet…

25 Just like the one you received

26 You care about them These cards let your client families know … …that you are thinking about them and that you care about them.

27 Referral All-stars Many of the greatest referral marketers of all time rave about the results that they have achieved by sending out heartfelt, sincere, greeting cards.

28 Harvey Mackey “Short handwritten notes yield long results. In sales, never underestimate the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten note. Always send memorable cards and personal notes when you are reminded of a person.”

29 Joe Girard Joe Girard, the world’s greatest salesman (Guinness Book of World Records) sent over 16,000 handwritten greeting cards to past customers and clients every month. As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight. Nearly, every one of his sales came from referrals.

30 Tom Hopkins “Early in my career I began sending thank you notes to people. I set a goal to send ten thank you notes every day. Guess what happened? By the end of my third year in sales, my business was 100% referrals!”

31 Bill Cates “Your best clients want to meet you through an introduction from somebody they already trust. With a referral based business, you're attracting people the way they want to meet you - through a trusted friend or business associate.”

32 Bob Burg “Thank you notes are one of the most powerful tools in building a huge network both professionally and socially. People with the most impressive networks are typically avid note writers.”

33 Danielle Kennedy “Write old customers handwritten notes. If you run into an old customer anywhere, follow up with a handwritten note. In this electronic communication age the handwritten note with a postage stamp gets more immediate attention than ever before.”

34 Handwritten cards Sending your client families, preneed prospects and clients, business associates, and friends personalized handwritten, heartfelt greeting cards …on a regular and consistent basis… … is the secret key to generating you all of the referrals you can handle.

35 Lasting impression Personal, sincere greeting cards touch people’s hearts and minds. They leave a lasting impression that is not soon forgotten.

36 Start sending cards Would you like to get all the referrals you can handle? Then start sending heartfelt greeting cards on a regular basis!

37 Not time consuming BUT WAIT, There is One PROBLEM! It can be a very time consuming (and sometimes frustrating) to visit a card store to select and purchase cards

38 Be more efficient and then having to hand write all the cards to your client families and prospects every month

39 Save time and then stuff them into envelopes, purchase, lick, and apply stamps …and carry them down to the local post office to send out.

40 Automatic yet personal But imagine if you had a greeting card referral system …...that automatically sent your greeting cards for you …

41 For every occasion Where you could choose from over 12,000 different and unique greeting cards and postcards for every occasion…

42 Custom cards Or you could have a completely customized card developed for you!

43 Your own handwriting …In your own personal handwriting…

44 Your own signature With your own personal signature…

45 Include gifts And there is even an option to include gifts and gift cards….

46 Focus on business Think of never having to… …rewrite your cards over and over again. …stuff another envelope. …lick another stamp …or go down to the post office … ever again.

47 Click of the mouse Imagine with the simple click of the mouse… …being able to send personalized referral card campaigns… … to all your client families, preneeds and prospects.

48 Are you ready? This system truly is “The Ultimate Referral System” and the Send Out Cards Referral System is available for YOU right now.

49 What…under a $1 00 ? And the very best part of this system is that it is extremely inexpensive to use. In fact, it’s so amazingly economical… … that any small business professional can afford to use it in their business... even your funeral home or cemetery.

50 Marketing Gurus David FreyMichael Port both use the Send Out Cards system

51 David Frey Small Business Marketing Bible “Why do so many business professionals struggle and fail at getting referrals? Because they don’t have a system to enable them to develop meaningful relationships with large groups of people!”

52 Michael Port Book Yourself Solid “If you don’t have a system for automating your keep-in-touch strategy, you don’t have a keep-in-touch strategy!”

53 Progressive Funeral Director Jan Nichols of Bay Gardens Funeral Home states: “Send Out Cards is part of my ‘Best Practices’ for building loyalty for my Funeral Home.”

54 What is your strategy? Besides providing great service, what are you currently doing to build loyalty? What are you doing to get more preneed referrals? Do you have a system to continually be in touch with clergy and other members of your community?

55 Start using it now! The Send Out Cards system is a INSTANT REFERRAL SOLUTION! It truly is The Ultimate Referral System. If you are a owner of a funeral home, cemetery, and manage preneed or after care divisions, or directors or representatives of those divisions, you need to be using this system!

56 Live demo now!

57 Build loyalty today After care follow up Holiday memorial service invitations Seminar promotions Clergy relations Whether it is for preneed or at-need, you can apply this system for… Sympathy cards Christmas cards & gifts Thank you cards Offer mailings for committee duties

58 Small investment = big returns $435 initial sign up includes: Picture Plus package Handwriting font & 4 signatures 100 greeting cards 2 custom cards in Photoshop 2 training sessions for you & your staff Lifetime access to funeral related campaigns Additional Cards 62¢ each + a stamp 31¢ extra to use uploaded pictures

59 My Guarantee! I want to personally invite you to give the Send Out Cards Referral System a try… It will be the most profitable business investment you’ve ever made… I guarantee it!

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