1. Ms. Flavia Schiappacasse Universidad de Talca Dr. Eduardo Olate P. Universidad Católica de Chile Chile: Country Report IPA 2008

3. Chile One of the 25 World Biodiversity Hotspots.

4. “Ecological Island” COPIHUE Lapageria rosea

5. Chile: Country Report IPA 2008 Santiago Santiago Spanish Spanish Population 16,000,000 Population 16,000,000 4,200 km long 4,200 km long Latitude 19° – 56° Latitude 19° – 56°

7. Highest peaks ~ 6,500 m (21,000 feet) Andes Mountains to the East

8. The Atacama Desert to the north

9. Pacific Ocean to the west and south

10.  Mediterranean area Alluvial soils Alluvial soils Valleys Valleys Most of the agriculture Most of the agriculture Santiago… in a winter clear day

11. Torres del Paine National Park Patagonia, Chile Torres del Paine National Park Patagonia, Chile

12.  Mediterranean area Coastal Range: Coastal Range: Acidic soils Acidic soils Low P levels Low P levels Good drainage Good drainage Bingo…Proteas! Bingo…Proteas! Leucospermum ‘Succession’ I and II Banksia burdettii

13. Protea Production in Chile First introduced in 1994. First introduced in 1994. Production and local demand just started in 1999. Production and local demand just started in 1999. 85 ha total (increase of 15 ha since 2006). 85 ha total (increase of 15 ha since 2006). 80% of that Leucadendron ‘Safari Sunset’. 80% of that Leucadendron ‘Safari Sunset’.

14. Cut flower and cut foliage market in Chile Total dosmetic mkt ~ USD $50,000,000.- Total dosmetic mkt ~ USD $50,000,000.- Exports USD $3,000,000 aprox (Lcd. ‘Safari Sunset’, Paeonia, Lilium, mixed foliage). Exports USD $3,000,000 aprox (Lcd. ‘Safari Sunset’, Paeonia, Lilium, mixed foliage).

15. Leucadendron ‘Safari Sunset’

16. Leucadendron ‘Goldstrike’

17. Protea ‘Pink Ice’

18. Leucadendron ‘Chamaleon’ Total number of growers: 8 2: ~35 ha each 2: 5 ha each 4: < 1 ha each Total number of growers: 8 2: ~35 ha each 2: 5 ha each 4: < 1 ha each

19. Main market is wholesale domestic  Santiago, with increasing interest in proteas (solid or bouquets for supermarkets).

20. Exports to USA, Europe and Japan mainly Lcd. ‘Safari Sunset’ and some ‘Goldstrike’ by sea shipping.

21. Leucospermum ‘High Gold’ Main strengths of Chile: Off-season production in comparison to the Northern hemisphere. Appropriate soil and climate for proteaceae species. A very reliable and stable political and economical situation. Main strengths of Chile: Off-season production in comparison to the Northern hemisphere. Appropriate soil and climate for proteaceae species. A very reliable and stable political and economical situation.

22. An efficient export system, including an in situ phytosanitary inspection valid for the US (USDA), Europe and Japan.

23. Leucadendron ‘Jubilee Crown’ Opportunities: Exports: Niche mkts: specialty products, destinations and time of the year. Domestic: Landscape products And mass mkt products (pot plants). Opportunities: Exports: Niche mkts: specialty products, destinations and time of the year. Domestic: Landscape products And mass mkt products (pot plants).

24. Debilities: Soil drainage Lack of enough irrigation water Occasional frosts And sanitary problems such as wood-associated fungus Debilities: Soil drainage Lack of enough irrigation water Occasional frosts And sanitary problems such as wood-associated fungus Leucadendron ‘Inca Gold’

25. Threats: Higher costs of transport Low value of USD  Increase of domestic mkt and a decrease on exports Small size of domestic mkt Imports from Ecuador Other investment opportunities with more information available (less risk associated) Threats: Higher costs of transport Low value of USD  Increase of domestic mkt and a decrease on exports Small size of domestic mkt Imports from Ecuador Other investment opportunities with more information available (less risk associated) Leucadendron ‘Inca Gold’

26. In summary: Chilean proteaceae production is facing a crucial period that can lead to different scenarios in the short and mid term period. In summary: Chilean proteaceae production is facing a crucial period that can lead to different scenarios in the short and mid term period.

27. Ms. Flavia Schiappacasse Universidad de Talca Gracias IPA y… Dr. Eduardo Olate P. Universidad Católica de Chile Hasta la vista!