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Morro Bay Marketing Presentation August 9, 2012. Sunset Magazine Coastal Issue September 2012.

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Presentation on theme: "Morro Bay Marketing Presentation August 9, 2012. Sunset Magazine Coastal Issue September 2012."— Presentation transcript:

1 Morro Bay Marketing Presentation August 9, 2012

2 Sunset Magazine Coastal Issue September 2012

3 Sunset Magazine Weekend Escapes September 2012

4 TripAdvisor.com Sponsorship Page — July Runs through October 2012 4642 page views 342 clicks 7.37 CTR Last month: 7.38% CTR

5 Canadian Traveler 2012–2013

6 Bay Area News Banner Ad Campaign iPhone App: 7/1–7/31 35,567 impressions 210 clicks  0.54% CTR MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com

7 Travel Coupon Guide — Online May–August 2012 103,211 impressions 109 clicks .11% CTR

8 Travel Coupon Guide May/June 2012

9 SLO VCB Ad Contracted thru 6/2013

10 August E-Blast—Constant Contact

11 Morro Bay Savor Ultimate Getaway Package

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13 Morro Bay Bus Wraps Bus Rolls July – 2012

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15 Examiner.com: Oyster Festival

16 YouTube: Morro Bay Bike Parade

17 Tribune: Skate Magazine and Museum

18 Tribune: Shades of Gray in Morro Bay

19 Tribune: Morro Bay to Hit the (Air)waves

20 Tribune: Savor Article

21 News Releases in the Works Avocado and Margarita Festival — July 31, 2012 Morro Bay Triathlon — September 1, 2012 Morro Bay’s Participation in Savor 2012 — August 15, 2012 TOT Success Battle of the Bay

22 Google Analytics: Total Website Visits

23 Google Analytics: Total Page Views

24 Google Analytics: New vs. Returning Visitors

25 Google Analytics: Smart Phone Visitors

26 Google Analytics: Smart Device Visitors

27 Google Analytics: Top 10 Referring URLs

28 Google Analytics: Top 10 Referring Cities

29 Jackrabbit Analytics: Jackrabbit Clicks

30 TOT for 2010/11 and 2011/12

31 Google Analytics: Added Email Addresses Added 33 new email addresses to database. 9,447 Total Addresses

32 New Facebook “Likes”

33 Facebook Recent Guest Posts

34 Facebook Posts

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36 Facebook Posts: Visit California

37 Twitter Posts

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40 Sunset Magazine – September 2012 Coastal Issue Weekend Escapes Magazine (Sunset Special Issue) Savor Social Media Opportunities TripAdvisor.com:Sponsorship Page & Banner Ad Campaign Virtual Tourist.com Desert Sun – Online Banner Campaign Bay Area News Group – Mobile & Banner Ads Sunset.com – Mobile and Banner Ads Visitca.com – Mobile and Banner Ads SLO VCB Banner Ads Canadian Travel Magazine Fall 2012 Marketing Recommendations

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