1. Effective Networking: Why, How and For What? May 4, 2011 Jean Egmon egmon@kellogg.northwestern.edu

2. Why Am I Here? Where I Live?

3. Why Am I Here? Vast Knowledge of Ocean Science?

4. Why Am I Here? Mike Loudin: Quintessential Network Broker

5. Why Am I Here? Mike Loudin: Quintessential Network Broker

6. Networking: Why, How, For What? Purpose Networks exist for information exchange and mutual value creation Value = Information, Relationships, $/Resources Potential Outcome Categories Access & Openness Dynamic (Creative, Innovative Culture) New, Different, Relevant Products Faster, Richer Connecting Ease of Spread & Uptake Breakthroughs by Cross Fertilization Wisdom of the Crowds Presentation Framework Jewels, Rules, Tools, Nobody’s Fools Pictures

7. Access, Openness Jewels Noshir Contractor’s work on Friends & Experts Rules Share your Crackerjacks - Mutuality Tools Stone Soup Their office and artifacts Nobody’s Fools Take time for the whole person vs. dispensary Little things you learn in pre-school “You’ve Got Mail” line

8. Balance: Reciprocate and Friends of my Friends are My Friends Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

9. New, Different, Relevant Jewels Mark Granovetter’s “Strength of Weak Ties” and Getting a Job Rules Ask friends of friends Tools Formal & informal network maps Linked In, Facebook, etc. Nobody’s Fools Be careful of what you ask for – problem framing vs. data assumption The “Where is the real tea and where is the post office?” story

10. Strength of Weak Ties for Overall Organizational Connectivity Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

11. Faster, Richer Connecting Jewels Stanley Milgram’s “Six Degrees of Separation” Rules Find the brokers Tools Give yourself only 2 steps Informal concept & social network mapping Nobody’s Fools Not always “Wisdom of the Crowds” - Ask specifically vs. blast for rich, implicit, non-public information or investment Vinny story

12. Knowledge Brokers Kilduff, Martin & Tsai, Wenpin. Social Networks and Organizations, 2003.

13. Ease of Spread & Uptake Jewels Tipping Point roles: mavens, boundary spanners, salespersons Rules Use the network to build the network Knowledge is power (different from title or formal role) Tools Ask who are the 3 kinds of leaders Ask influencers, innovators, Tipping Point Roles Nobody’s Fools Careful of segment bias & hub overload Regina story McKenzie Librarian study

15. Breakthroughs by Cross Fertilization Jewels Ron Burt’s work on the Social Capital of Structural Holes Andrew Hargadon’s work on Innovation Rules Find the brokers, translators, facilitators Tools Incent & recognize the brokers Communities of practice for brokers Nobody’s Fools Diversity alone does not make for collaboration Defining “catalyst” story

17. Wisdom of the Crowds Jewels Luis Amaral’s work on voting & other things James Surowiecki’s Wisdom of the Crowds (specifically the lost submarine story) Rules Everyone likes to be an expert Remove anchoring bias Tools Food for the fish to school (intriguing question, incentive potential) Attract cool Nobody’s Fools Triangulate; validate; consolidate; multiple sources IBM Jam story

18. Organized Assembly Self Assembly Assembly Line World Wide Web

19. Why Am I Here? Where I Live?

20. Global Knowledge Era meets Agrarian Localized Feel Learning from the Farm