1. Digital Firm (II) Soetam Rizky

2. Before we start……… Digital firm ? B2B, B2C, C2C ? E-Commerce advantages ? Prospectus of digital firm ?

3. Interactive Marketing and Personalization Clickstream tracking tools: Collect data on customer activities at Web sites and store them in a log Web Personalization Create unique personalized Web pages for each customer Increased closeness to customer increases value to the customer, while reducing costs of interacting with the customer

4. Interactive Marketing and Personalization Collaborative filtering: Compares information gathered about a specific user’s behavior at a Web site to data about other customers with similar interests to predict what the user would like to see next. The software then makes recommendations to users based on their assumed interests. Customer self-service: The use of Web sites to provide customers with access to information and answers to questions Replacing human call center operators and clerks

5. Collaborative Commerce When firms use the Internet to cooperate closely in the development, production, and distribution of products and services

6. Quick Summary Collaborative Commerce

7. Intranet vs Internet in digital firm

8. Intranet vs Internet Intranet An internal private computer network or connection of one or more computer networks, whose use and access is restricted to an organization and its employees or members. Internet A network of more than billion computers spread worldwide! It uses an ever improving set of Internet protocols (HTTP, FTP, SMTP, etc.) to transfer data

9. Intranet vs Internet Intranet Controlled by a single server or cluster server, which can adequately handle all tasks and has absolute control over the entire network. Internet Operated by a linked set of billions of computer servers world wide. This is due to the sheer size of data that's exchanged over the Internet, making it inevitable, that control centers be decentralized.

10. Intranet vs Internet Intranet Built in an organization, to enable resource sharing and provide a rapid communication channel that efficiently connects team members and peers. Internet A global network which has information sharing on a global level as its goal. Internet is more open in the sense, that everything shared here, is accessible to every person connected to it, all over the world.

11. Before we continue……… Macsys : intranet or internet ? What about : –Kompas –Jawa Pos –PT. Rajawali Nusantara

12. Intranet’s Benefits ? Connectivity: Accessible from most computing platforms Can be tied to internal corporate systems and core transaction databases Scalable to larger or smaller computing platforms

13. Intranet’s Benefits ? Low start-up costs Richer, more responsive information environment than corporate manuals Reduced information distribution costs

14. Before we continue……… Intranet in digital firms ? Intranet : –Desktop application –Web application

15. Solution Guidelines

16. Questions / Comments ?