1. The Seven Deadly Sins… Sloth Lust Gluttony Wrath Avarice Pride Envy
Years ago, Harper’s Magazine asked seven agencies to create ads for the Seven Deadly Sins. They agreed...
featuring

2. Sloth “If the original sin had been sloth, we’d still be in paradise.”
JWT
In addition, you might refer back to page 41 - four basic assumptions.

3. Lust “Lust. Where would we be without it?” TBWA
“All the agencies wanted lust.”

4. Wrath
“The only emotion powerful enough both to start a war… and stop one.”
Saatchi & Saatchi

5. Pride The Pride Council “Pride. The sin you can feel good about!”
Ogilvy & Mather

6. Gluttony Fallon for... The Glutton Society
“Helping people make the most of themselves for over 100 years”

7. Avarice Santa as spokesperson Avarice re-branded as “Greed”
The Martin Agency

8. Envy
NW Ayer says...
“The other agencies got all the good sins.”

9. So... what was your favorite sin?
7 Deadly Sins
So... what was your favorite sin?
And does this prove that you can advertise just about anything?