Presentation is loading. Please wait.

Presentation is loading. Please wait.

Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation.

Published byGinger Jefferson Modified over 10 years ago

Similar presentations

Presentation on theme: "Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation."— Presentation transcript:

1 Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation FAMILY BUSINESS CONFERENCE 2014 HELSINKI 140919

2 Chapter purple © GROW Permanent Sales Tools & Literature IR-, CRM- & CSR-Programs Online & Social Media Packaging Environments Users & Customers Culture & People Product/Service Design Product/Service Innovation Product/Service Quality Product/Service Concept Brand Identity, Position & Proposition Periodic Advertising & Promotions PR & Product Placement Road Shows, Events & Sponsorships Brands are mainly built for, not promoted to success – Everything Communicates ™

3 Chapter purple © GROW STRATEGY BRAND CULTURE ”WHAT” ”HOW” ”WHO” PERFORMANCE PRIDE PASSION ”WHY” The holy trinity of holistic and sustainable brand-driven business development and transformation PURPOSE

4 Chapter purple © GROW STRATEGY BRAND CULTURE Vision Domain Key Success Factors Identity People Values Relationships Experiences Behaviours PERFORMANCE PRIDE PASSION Proposition & DIRECTIONAL IDEA PURPOSE The holy trinity of holistic and sustainable brand-driven business development and transformation ”WHAT” ”HOW” ”WHO” ”WHY” Transparency Internal External

5 Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation FAMILY BUSINESS CONFERENCE 2014 HELSINKI 140919

Download ppt "Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation."

Similar presentations

Applying Integrated Marketing Communication to Social Marketing Jyotika Ramaprasad College of Mass Communication and Media Arts Southern Illinois University.

Applying Integrated Marketing Communication to Social Marketing Jyotika Ramaprasad College of Mass Communication and Media Arts Southern Illinois University.
Where Private Capital Meets New York 3-Year Strategic Plan.

Where Private Capital Meets New York 3-Year Strategic Plan.
Chapter 01 An Introduction to Integrated Marketing Communications.

Chapter 01 An Introduction to Integrated Marketing Communications.
THE WORLD OF ADVERTISING Presented by : Rozz Algar – Group Marketing Director.

THE WORLD OF ADVERTISING Presented by : Rozz Algar – Group Marketing Director.
Chapter 1 Understanding Consumer Behavior. Learning Objectives~ Ch. 1 1.Define consumer behavior (cb) and explain its elements. 2.Identify the 4 domains.

Chapter 1 Understanding Consumer Behavior. Learning Objectives~ Ch. 1 1.Define consumer behavior (cb) and explain its elements. 2.Identify the 4 domains.
5.00-Understand promotion.

5.00-Understand promotion.
Calit2 approach to Community Projects Provide active support for Community projects Use of media technologies to understand the community Sponsor a course.

Calit2 approach to Community Projects Provide active support for Community projects Use of media technologies to understand the community Sponsor a course.
1 Preparation for Success in Selling Learning Objectives:  Study what type of information makes up the product knowledge needed for success in selling.

1 Preparation for Success in Selling Learning Objectives:  Study what type of information makes up the product knowledge needed for success in selling.
Integrated Marketing Communications Chapter 1 1-1 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

Integrated Marketing Communications Chapter Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.
Destination Marketing Strategies John Swarbrooke 11th ICCRM Seville, Spain 7-9 July 2005 www.iccaworld.com.

Destination Marketing Strategies John Swarbrooke 11th ICCRM Seville, Spain 7-9 July
Marketing Chapter 8.

Marketing Chapter 8.
 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.
IMC Tools and Their Link To Advertising Strategy.

IMC Tools and Their Link To Advertising Strategy.
Learning Goals Define marketing and the marketing process.

Learning Goals Define marketing and the marketing process.
Kotler / Armstrong, Chapter 1

Kotler / Armstrong, Chapter 1
Re-Igniting Your Event's Brand  What is a brand?  What’s not a brand?  What does a branded event mean?  Why brand an event?  How do you brand an event?

Re-Igniting Your Event's Brand  What is a brand?  What’s not a brand?  What does a branded event mean?  Why brand an event?  How do you brand an event?
An Introduction to Integrated Marketing Communications.

An Introduction to Integrated Marketing Communications.
An Introduction to Integrated Marketing Communications (IMC)

An Introduction to Integrated Marketing Communications (IMC)
Careers in Marketing  Marketing is a fantastic field of business because there are numerous amount of jobs that fit under the label “marketing”  The.

Careers in Marketing  Marketing is a fantastic field of business because there are numerous amount of jobs that fit under the label “marketing”  The.
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians June 3, 2009 Developing Entrepreneurial, Customer-Focused Leaders Kem.

INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians June 3, 2009 Developing Entrepreneurial, Customer-Focused Leaders Kem.

Similar presentations

Ads by Google