1. RecycleMania Promo Strategies: Tips from Oregon State University Andrea Norris, Marketing & Development Coordinator

2. Oregon State University Overview OSU by the numbers: 26,393 students From all 50 states and 100 countries Instructed by 3,481 faculty On a 400 acre campus in Corvallis, OR Since 1868 OSU goals for RecycleMania Promote and develop recycling and waste reduction habits year-round Gauge OSU’s waste stats over time

3. TIP #1: Go where the people are

4. Play a role in an already-popular event Co-sponsor an event Make an announcement or give a presentation Offer “zero waste” event services OSU Example: Presented to ~300 attendees at the 2013 Recycled Fashion Show

5. Organize activities and competitions in res. halls OSU Example: Res. Hall Competition 3 weeks long; based on per capita recycling Halls will be rewarded points in an already existing Inter-Hall Challenge Lessons learned: Mobilizing and involving housing staff can be challenging and takes time Peer-to-peer promotion is important – recruit building captains if you don’t have Eco-Reps Post weekly results to provide feedback during the competition

6. Host a booth, activity or display in high traffic area Locations might include dining centers, rec centers, memorial unions, etc. OSU Example: Annual scrap sculpture display Accompany display with RecycleMania logo, calendar, recycling tips, etc.

7. Host a booth, activity or display in high traffic area

9. TIP #2: Involve students & staff in planning

10. Involve students and staff in planning Include both to maximize your creativity and capacity Involve students in all stages, including planning events and marketing OSU Example: Student volunteer team plans much of the activities and assists with carrying out event and marketing tasks

11. TIP #3: Collaborate with other groups

12. Collaborate with other groups Organize events together Invite other groups to put on waste reduction-related events during RecycleMania You gain more activities and awareness while they gain more marketing OSU Examples: Clothing swaps sponsored by the Womens Center Career Wardrobe exchange Scrap vinyl pride stickers by the Pride Center

13. TIP #4: Promote existing programs and services

14. Promote existing programs and services Offering something you want people to know about? Now’s the time to promote it! Promote it under the umbrella of RecycleMania, i.e. encourage people to participate to help your university compete Might include services (e.g. event recycling), products (reusable to-go containers) or programs OSU Example: Host department compost luncheon

15. TIP #5: Tap into people’s competitive nature

16. Tap into people’s competitive nature Host competitions within your university Piggyback on an existing school rivalry OSU Example: Oregon State v. Oregon Civil War Established in 2010; based on per capita recycling + compost Promoted via scoreboards in high traffic areas, website, social media, school newspaper, etc.

17. TIP #6: Establish and stick to a standard design

18. Establish and stick to a standard design Create a “visual identity” – a look and feel repeated across all marketing materials May include standard fonts, colors, graphics, layout, etc. Repetition across materials makes them more memorable Use RecycleMania logo and provide logo(s) to partnering groups to use on their materials too OSU Examples: Utilize “visual identity” standards for OSU along with RecycleMania logo and trash can graphic

19. Poster Hall Poster ¼-Sheet Flier

20. TV Slide Web Graphics

21. Questions? For more information: Andrea Norris Andrea.Norris@oregonstate.edu http://recycle.oregonstate.edu