1. The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC – Environment Canada October 28, 2009

2. Page 2 CONNECTION Instant messaging platform into MSC Strengthen relationships and outreach Send weekend overview to distribution list Knowledge-sharing workshops More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners EDUCATION Promote Weatheroffice resources Expand/improve e-weather/ e- warnings Workshops on introductory meteorology Increase Weatheradio coverage to include summer camping areas PRESENTATION UNDERSTANDING Provide value-added information to decision-makers Incorporate new forecast elements Review thresholds by industry and users Use standard post-event report template Create list of common antecedent conditions for inclusion in Special Weather Statements (SWS) Have Weatheroffice in formats users can personalize for work Increase temporal specificity of forecasts Create site for decision makers – like MediaWeb Improve graphic displays for personal digital assistants (PDAs) Portray information graphically 2008 Report Recommendations

3. Page 3 EDUCATION Promote Weatheroffice resources Expand/improve e-weather/ e-warnings Workshops on introductory meteorology Increase Weatheradio coverage to include summer camping areas  Fire Weather Forecaster Course  Outreach activities MSC “smoke” icon – seriously?

4. Page 4 Fire Weather Forecaster Course 3 month course offered to provincial, territorial and government agency fire weather forecasters Intended to provide a meteorological basis to their fire weather behaviour forecasting skills 6 students participated from 4 provinces and Parks Canada One week dedicated to ensemble prediction systems and had 17 additional students from around the world participate through a webinar

5. Page 5 Fire Weather - Social Science Elements Teambuilding Communications – internal and external Ongoing qualitative evaluation –Moodle –Goldilocks –Written questionnaires –Individual and group interviews –Informal feedback tools (www.chiji.com)www.chiji.com Post-season follow up survey

6. Page 6 Outreach Activities Meteorologists and outreach staff in public fora Annual events– Vancouver Boat Show, Emergency Preparedness Conference Biennial events – Union of BC Municipalities AGM Other events by invitation Networking events – Next Generation Warning Tool workshop, National Science and Technology Week Advantages – opportunities to collect stories, feedback, introduce new program elements, test prototypes, etc.

7. Page 7 Outreach Activities 2009  Municipal outreach Marine outreach Networking

8. Page 8 Outreach – Social Science Elements Collect and analyse qualitative data (stories, notes) from discussions with participants and delegates Review meteorologist presentations to make more easily consumable by the public Provide a friendly face to the weather service Promote MSC products and services (e.g. Weatheradio, Weatheroffice website) Informal surveys on existing and new products and information

9. Page 9 CONNECTION Instant messaging platform into MSC Strengthen relationships and outreach Send weekend overview to distribution list Knowledge-sharing workshops More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners  Window on Weather

10. Page 10 Window on Weather Inspired by discussions of NWS Chat pilot Following on model from V-CMAC (Virtual Canadian Meteorological Aviation Centre) Began in the spring thrice weekly, twice a day Meteorologist-hosted, by invitation email to decision- makers GoToMeeting platform with chat emphasis but teleconference capacity Archived chat logs Positive feedback and relaunched this week for the fall season with an expanded invite list

11. Page 11 Sample of WxWindow screen capture

12. Page 12 UNDERSTANDING Provide value-added information to decision-makers Incorporate new forecast elements Review thresholds by industry and users Use standard post-event report template Create list of common antecedent conditions for inclusion in Special Weather Statements (SWS)  Wind impact study

13. Page 13 Wind Impact Study Current wind warnings are not relevant to some clients No significant impacts provided at warning thresholds Numeric windspeed values are not well-understood 3 initial parts –wind impact statement library, public outreach about wind, technical design of widget Partnership with Parks Canada for access to Parks and National Historic Sites

14. Page 14 Wind study locations You are here somewhere Vancouver (2 locations) Winnipeg (4 locations) Please note, Canada is covered by only 7 Storm Prediction Centres!

15. Page 15 Wind Impact Study Main elements:  Guess windspeed, check against anemometer  Collect concepts to describe wind

16. Page 16 Study Results – Accuracy of estimation *Fort Langley is excluded as there was no wind.

17. Page 17 Study results – Wind speed indicators Flag Top three indicators of windspeed – trees, flags, smoke.

18. Page 18 Wind Study – next steps Incorporate mouseovers of wind impacts onto Weatheroffice text forecasts Mousing over highlighted windspeed value causes popup of wind impacts based on land Beaufort scale.

19. Page 19 It was that or this…

20. Page 20 PRESENTATION Have Weatheroffice in formats users can personalize for work Increase temporal specificity of forecasts Create site for decision makers – like MediaWeb Improve graphic displays for personal digital assistants (PDAs) Portray information graphically  Street Level Forecast, 2010 Webpages

21. Page 21 Street Level Forecast User defined, interactive Point and click forecast produces meteograms Familiar GoogleEarth platform –1km GEMLAM resolution –Level: model ground surface only –Time step: every hour, forecast for 15 hours –Temperature, Cloud cover, Precipitation (type & amount), Windchill, Wind (+ gusts) Southwestern British Columbia geographic area 3 month public trial during 2010 Games

22. Page 22 Street Level Forecast screen capture – point and click map

23. Page 23 Street Level Forecast Meteograms - screen capture Mousing over graph points shows exact temperature for that time

24. Page 24 Social Science Elements General feedback during development Prototype testing in small groups –Decision makers (utilities, school boards, municipalities, other government departments, transportation) Prototype testing one-on-one –with the public – at outreach events Work with Inquiry Response on public feedback option Provide non-meteorologically-trained perspective Context placing within 2010 Games suite of services (media webcast, torch relay, data dissemination, wx vignettes, specialized webpages)

25. Page 25 2010 Games Weather Pages http://www.weatheroffice.gc.ca/2010/index_e.html

26. Page 26 What’s Next? Expand consultations (internal and external) on national version of SLF (Meteo4U) Complete 2010 Games product/service analysis Engagement strategy for Aviation sector Move wind project forward with web designers Plan a Canadian Integrated Hazards Information Services workshop and a WAS*IS session!

27. Thank you! Lisa Vitols Lisa.vitols@ec.gc.ca 604-713-9524