2. Objectives To identify elements and principles of design.
To apply the principles and elements in design.
To examine the impact of the element and principles of design.

3. Main Menu
Elements
Principles

5. Design
Is the creation of a plan or convention for the construction of an object or a system

6. Elements of Design Can be defined in any visual design or work of art
Act as the structure of an art work
Can help to create a well balanced piece

7. Elements of Design
Include:
line
shape/form
space
texture
color

8. Lines Refer to the continuous mark made on a surface
Are greater in length than width
Indicate direction
Can be:
vertical
horizontal
curved
diagonal

9. Lines Provide a visual path for the eye
Establish the framework of the design
Can reflect certain emotional qualities and convey a mood
Are often more functional than decorative

10. Vertical Lines Suggest dignity, discipline and strength
Emphasize height
Can give a piece the feeling of power and strength

11. Horizontal Lines Suggest a sense of rest, relaxation
Counteract vertical lines
Can act as a dividing point

12. Diagonal Lines Break monotony of vertical and horizontal lines
Move the eye around a design, thus creating a feeling of movement
Create interest
Can indicate depth through perspective
Perspective is a view, outlook or vista and the appearance of depth in objects

13. Curved Lines Portray grace and youth Are more relaxed and informal
Can make a design livelier

14. Shape Is two-dimensional Is geometric Is organic length width
free-flowing

15. Form Is three-dimensional Describes the mass and volume of an object
length
width
depth
Describes the mass and volume of an object
Can be viewed from all angles

16. Space Is the total area a person can see
Around a shape/form is called negative space
Can create an illusion of depth
Fun Fact: Artists can create depth by using overlapping, diminishing scale, atmospheric perspective, vertical placement, warm and cool colors, diagonals and linear perspective.

17. White Space
Refers to the unused portions of the page, wall, canvas, etc.
Can also be called “negative space” or “blank space”
Is the space between objects
Keeps the piece from appearing busy or cluttered
Fun Fact: White space does not have to be white.

18. Texture Is surface quality or feel of an object
Can be apparent (visual) or tactile (touch)
Includes:
rough
smooth
dull
shiny
soft

19. Color Is defined as light reflecting off objects
Can have strong emotional and psychological impact
Includes:
hue: name
value: how light or dark
intensity: how bright or dull

20. Hue Is one of the main properties of color
Allows color to be classified as red, green, blue, etc.
Refers to wavelength of visible light

21. Value Describes lightness or darkness of color
Is needed to express volume
Contrast separates objects in space
Volume is the size, bulk and dimension of a particular object.

22. Intensity Can also be known as chroma or saturation
Is the brightness or dullness of color
Describes the amount of light in an area

23. Colors Draw attention Add visual stimuli
Can be warm like red, orange, yellow
Can be cool like blue, violet, green

24. Color Wheels Are a useful tool in determining which colors to choose
Aid in creating a variety of color schemes
Are used to make the composition more appealing to the viewer
Composition is the placement or arrangement of visual elements

25. Color Wheels Help determine the following: complementary colors
any two colors which are directly opposite each other on the wheel
analogous colors
any three colors which are side by side on a 12-part color wheel

26. Color Wheel

28. Assessment
1. Which of the following correctly lists the elements of design?
A. Line, shape, rhythm, form, space
B. Line, shape/form, space, color, texture
C. Line, balance, shape/form, color, space
D. Line, proportion, form, shape, color
2. Which element can be described as the feel of the fabric covering a couch or chair?
A. Rhythm
B. Shape/form
C. Texture
D. Color

29. Assessment
3. Colors opposite each other on the color wheel are considered which of the following? A. Complementary B. Analogous C. Triads D. Split-complements 4. What do diagonal lines create in a design? A. Suggest dignity, discipline and strength B. Portray grace and youth C. Can make the design appear taller D. Create a feeling of movement

30. Assessment
5. Which of the following describes the hue of a color? A. Describes the amount of light in an area B. Refers to the wavelength of visible light C. Describes lightness or darkness of a color D. Describes the brightness or dullness of a color