2. the inori stori the stori begins in 1992, when eric amsalem made his way to japan to found his own jewelry business. but it wasn’t until 3 years after that his dream began to come to life – the dream to create elegant, stunning jewelry everyone could wear. that is when inori was born. today, inori has evolved into a complete collection of unique, eye-catching jewelry. each inori piece has a slick look and feel, and every piece is crafted with quality and comfort in mind. inori is a japanese word which means prayer, adoration or invocation. inori is an expression of balance, which we portray in our jewelry…

3. be elegant…

4. be bold…

5. be together.

6. be stunning. 316L stainless steel highly reflective hypoallergenic, non-reactive no skin irritation no nickel release no rusting no tarnishing unbreakable easy to maintain

7. be colorful. physical vapor deposition (pvd) physical vapor deposition is a wear-resistant thin-film coating giving inori jewelry its beautiful and bold color. each color is applied using a different technique. yellow gold and pink gold tones actually contain real gold while black and blue tones are created by specific timing and temperature.

8. sales@inori.com