1. Cool – who’s going to pay for that? ORCID BWG (Business Working Group) Outreach Meeting, September 16 th, 2011

2. BWG – who are we? Gregg Gordon, SSRN Karen Hunter, Elsevier Dave Kochalko, Thomson Reuters Salvatore Mele, CERN Ed Pentz, CrossRef, co-Chair Lisa Schiff, California Digital Library MacKenzie Smith, MIT Craig Van Dyck, Wiley, co-Chair

3. BWG Remit …responsible for developing a business plan, including funding options, and membership and affiliate policies for Board approval. …will coordinate its work with the TAG and the OWG.

4. Business Plan - for a sustainable organization BWG sub-groups developed initial proposals on what fees could be charged (mid-2010) Membership fees; transaction fees; fee-for- service (real-time access, alerts, bulk querying, disambiguation) ORCID Survey (late 2010) asked about Willingess to pay Ideas for ways to fund ORCID Mellon grant to fund business model feasibility study

5. ORCID funding so far…. In kind (2010) – staff time; board, working groups, technical and legal Sponsorship 1 (early 2011) - $244,000 in donations from Founding Sponsors Small grants (mid-2011) – Mellon ($49,000); VIVO ($25,000) Sponsorship 2 (late 2011) – announced in August to get additional $250,000 Major loans and grants (late 2011/early 2012) - Mellon funded feasibility paper and more detailed business plan

6. Business Model Feasibility Study $49,000 grant to fund consultant Raym Crow PIs from MIT, Harvard, and Cornell – MacKenzie Smith taking the lead for ORCID Report on sustainable business model for ORCID - focus on academic institutions; also publishers, funding agencies, other stakeholders Mainly U.S., but considering international interests Will inform decisions about ORCID business models with October 2010 Participant survey

9. ORCID Sustainability Framework Framework for modeling scenarios Baseline scenario that can be adjusted What drives the model: development and operating costs; market sizing; price points, adoption curve

11. Costs

12. Who’s the market? Universities and research institutes Government and private funders For profit publishers Non-profit publishers

13. What are fees? Initially tiered annual membership fees One time capitalization fee (JSTOR, ARTstor)

14. Revenue

15. Investment capital required?

16. Investment Capital Donations Grants Loans

17. Next Steps Refine cost assumptions Revise market sizing, pricing and adoption curve assumptions Update cost and revenue projections Recalculate investment capital required Get loan commitments Pursue grants