1. Exterior observations Look all around the property for: Tobacco advertising any representation of a product may be audible (ads that you hear), graphic (pictures or images) or print (words or text) serve no other purpose than to attract and arouse interest in the product

2. Exterior observations Tobacco ads

3. Exterior observations Tobacco ads

4. Exterior observations Tobacco ads If you see one or more tobacco ads, circle “1”

5. Exterior observations Tobacco ad with “special price”: Price is a special or limited time offer Contain words like: “special value” “special offer” “cents off” Do NOT include: “everyday low price” “value brand”

6. Exterior observations Tobacco ad with “special price”

7. Exterior observations Tobacco ad- multi-pack discount: Customer must buy more than one pack to get the discounted price Examples: “buy two packs, get one free”, “two for the price of one”

8. Exterior observations Tobacco ad-free gift with purchase Something is given to the customer at the time of the purchase of cigarettes Example: lighters, bottle openers, key chains, or mini-radios Do not include mail-in offers, contests, prizes or “points” programs Do not include complimentary matches

9. Exterior observations Tobacco ad-illuminated: Uses neon, back-lighting or other lighting to attract attention

10. Exterior observations Tobacco ad-mechanical: Uses moving parts to provide interest More commonly found in store interior

11. Exterior observations Tobacco ad-audible: In convenience & gas stores Recorded messages broadcast to pump area May mention tobacco products in general or specific brands Examples: “Come on in, we have your favorite cigarette brands” “This week we’re featuring Marlboro cigarettes”

12. Exterior observations Tobacco ad-at child’s eye level Extending to 3 ½ feet or lower (about hip-high on an adult)

13. Exterior observations Tobacco ad-on the door Cannot enter store without seeing it

14. Exterior observations Tobacco ad-at street Designed to attract people who are driving, walking or riding by the store.

15. Exterior observations Level of tobacco advertising: Consider the entire exterior of the store and its property Do not include ads for other products like soda or snacks. Choose one: Discreet Moderate “In your face”

16. Exterior observations Discreet level of tobacco advertising No ads Very few, subtle or small ads

17. Exterior observations Moderate level of tobacco advertising Tobacco ads provide some visual impact

18. Exterior observations “In Your Face” level of tobacco advertising Large, bold or many ads Provides strong visual impact