1. Social Media –General Overview

2. Social media is..

3. Social Media is: A channel to empower marketing. corporationconsumers Marketing take product to market feedback

4. Social Media is: A good indicator of your brand health Social media: ratings, reviews, fans, followers … 100,000s participants survey research… typically 100s participants focus groups… typically 10s participants BR A ND

5. Social Media tools: Blogs Micro-blogging Content publishing Social networks Store, share, rate A web-log normally on one topic. Simple to set-up, can include text, photo, video Frequent short status updates – can include hyperlinks, and follow people Upload and store multi-media (video, image, presentations) Communication platform, leisure or work. Applications can plug-in Bookmark content, get feeds on favourite topics or sites delivered to you

6. Social Media tools: Blogs Micro-blogging Content publishing Social networks Store, share, rate A web-log normally on one topic. Simple to set-up, can include text, photo, video Frequent short status updates – can include hyperlinks, and follow people Upload and store multi-media (video, image, presentations) Communication platform, leisure or work. Applications can plug-in Bookmark content, get feeds on favourite topics or sites delivered to you These tools used for: publishing / broadcasting networking opinion / research customer service discovering content promotion

7. But how do I get started?

8. Listen Start listening to others... Google alerts (blogs, webpages, video) Add more as you need: http://mcpromotions.blogspot.com/2010/01/your-ears-burning-20-tools-for-tracking.html 1

9. Prepare to respond Read these guidelines first: http://mashable.com/2009/10/02/social-media-policy-examples/ http://mashable.com/2009/10/02/social-media-policy-examples/ Play Trolls & Flames: - Get creative - Think of as many objections and insults --- be extreme, left-field, awkward, belligerent - Use the above guidelines to prepare your response 2

10. Initiate! Create interesting social media activity of your own. Thats another presentation, but some nice examples: 3

11. Nice examples

12. Dell Outlet Who: Dell Computing Idea: Connect with the tech community to sell B-stock computers. Results: Over $3million in sales, and classic Twitter marketing status.

13. #Moonfruit Who: Moonfruit Website Building Idea: Increase brand recognition via giving away Macbooks to people who Tweeting the #moonfruit tag. Results: #moonfruit was the top trending topic on Twitter for a week.

14. Naked Pizza Who: Independent Pizza Store Naked Pizza Idea: Replace traditional-but-expensive DM with Twitter. Reach new audience. Results: 15% of first sales promotion came from Twitter; 90% were new customers.