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Published byArleen Caldwell Modified over 9 years ago
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Robot Advertisement
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Premise: You are responsible for conducting an advertising campaign for a new robot. Develop a commercial to promote the robot.
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REQUIREMENTS
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Put it in a Context Magazine or on-line ad Infomercial Best Buy-type store salesperson
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Target Audience Household Small business Children Military Exploration
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Purpose and Capabilities What can it do? Limitations? Special features? Safety features (a must, due to the Frankenstein Complex)
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Individual or Partners? Individual, if it’s a print or computer add Group of 2 or 3 if it’s a skit or video
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Grading Basic Content explains purpose and capabilities states safety features implies a specific target audience Basic Form ad format legible/audible provides visual of robot Added Content: extra depth & detail original, unique purpose clever, interesting Enhanced Form: effort to make the advertisement authentic and convincing especially well written or drawn, or dramatically presented
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Hints for Getting an “A” Choose an original and focused purpose Make your ad convincing – sell it! Make your visual aid dazzling.
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DUE DATE: FRIDAY, DECEMBER 11, 2009
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