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New Developments in Content Protection Digital Future Symposium Suntec Singapore 10 December 2008 presented by Brad Hunt President Digital Media Directions,

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Presentation on theme: "New Developments in Content Protection Digital Future Symposium Suntec Singapore 10 December 2008 presented by Brad Hunt President Digital Media Directions,"— Presentation transcript:

1 New Developments in Content Protection Digital Future Symposium Suntec Singapore 10 December 2008 presented by Brad Hunt President Digital Media Directions, LLC

2 1)Use of Content Fingerprinting to Monetize Content 2) Support for Digital Copy and Managed Copy with Optical Media 3) Transition from Copy Management to Domain Management DRMs 4) Developing a viable Electronic Sell-through Video Marketplace New Developments in Content Protection

3 1)MTV - Auditude - MySpace.com (Contextual Ad Insertion) Content Fingerprinting to Monetize Content 2) Lionsgate - YouTube (Ad Revenue Sharing) 3) Playlouder – Audible Magic – UK ISP?? (Music Royalty Payment)

4 1)DVD Digital Copy Digital Copy and Managed Copy with Optical Media 2) Advanced Access Content System (AACS) Managed Copy

5 Copy Management - Limited copy control usage rights (Copy Once, Copy Never, etc.) - Restricts ability to make multiple copies for use on devices - When content is moved to a device, original copy must be erased - Locks content to physical media Copy Management vs. Domain Management X X X X

6 Domain Management - No restrictions on making copies - Copies playable on all devices registered to the domain - Copies on physical media are not locked to disc Copy Management vs. Domain Management

7 Domain Management DRMs PlayReady

8 Developing a Viable Electronic Sell-through Marketplace ISSUES - Digital entertainment business is transitioning from Optical Media to Online Electronic Sell-through. - Apple uses its FairPlay DRM to lock consumers to its devices and to its online digital content service. - DRM interoperability is a big issue. - Consumers do not want to buy content twice.

9 Digital Entertainment Content Ecosystem (DECE)

10 - Maintains “rights locker” for purchased DECE content - Purchased devices are registered to a single domain - Purchased content plays on all registered devices - Unlimited copying to registered devices in domain - Previously-purchased content can be downloaded again - Digital rights include the right to burn one DVD copy - More information to be released at 2009 CES Digital Entertainment Content Ecosystem (DECE)

11 Thank You


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