1. New Developments in Content Protection Digital Future Symposium Suntec Singapore 10 December 2008 presented by Brad Hunt President Digital Media Directions, LLC

2. 1)Use of Content Fingerprinting to Monetize Content 2) Support for Digital Copy and Managed Copy with Optical Media 3) Transition from Copy Management to Domain Management DRMs 4) Developing a viable Electronic Sell-through Video Marketplace New Developments in Content Protection

3. 1)MTV - Auditude - MySpace.com (Contextual Ad Insertion) Content Fingerprinting to Monetize Content 2) Lionsgate - YouTube (Ad Revenue Sharing) 3) Playlouder – Audible Magic – UK ISP?? (Music Royalty Payment)

4. 1)DVD Digital Copy Digital Copy and Managed Copy with Optical Media 2) Advanced Access Content System (AACS) Managed Copy

5. Copy Management - Limited copy control usage rights (Copy Once, Copy Never, etc.) - Restricts ability to make multiple copies for use on devices - When content is moved to a device, original copy must be erased - Locks content to physical media Copy Management vs. Domain Management X X X X

6. Domain Management - No restrictions on making copies - Copies playable on all devices registered to the domain - Copies on physical media are not locked to disc Copy Management vs. Domain Management

7. Domain Management DRMs PlayReady

8. Developing a Viable Electronic Sell-through Marketplace ISSUES - Digital entertainment business is transitioning from Optical Media to Online Electronic Sell-through. - Apple uses its FairPlay DRM to lock consumers to its devices and to its online digital content service. - DRM interoperability is a big issue. - Consumers do not want to buy content twice.

9. Digital Entertainment Content Ecosystem (DECE)

10. - Maintains “rights locker” for purchased DECE content - Purchased devices are registered to a single domain - Purchased content plays on all registered devices - Unlimited copying to registered devices in domain - Previously-purchased content can be downloaded again - Digital rights include the right to burn one DVD copy - More information to be released at 2009 CES Digital Entertainment Content Ecosystem (DECE)

11. Thank You