1. Can Crest Find Success With New Whitestrips? Amanda Cook Nicole Stefanek Amanda Cook Nicole Stefanek

2.  Crest Whitestrips Advanced Seal is a Proctor & Gamble’s newest whitening product.  Four-layer design which molds to teeth.  Stays on during talking, drinking, or kissing.  Crest Whitestrips Advanced Seal is a Proctor & Gamble’s newest whitening product.  Four-layer design which molds to teeth.  Stays on during talking, drinking, or kissing.

3.  Launching 3-D website called kissmein3D.com on January 30th.  Visitors will be able to select mild or steamy kisses to watch where couples are wearing Advanced Seal Whitestrips.  Extensive partnership that includes product placement in upcoming film “He’s Just Not That Into You”.  Launching 3-D website called kissmein3D.com on January 30th.  Visitors will be able to select mild or steamy kisses to watch where couples are wearing Advanced Seal Whitestrips.  Extensive partnership that includes product placement in upcoming film “He’s Just Not That Into You”.

4.  Consumers can sample Advanced Seal Whitestrips through Facebook and when they purchase other Crest products.  Also relying on word-of-mouth.  Consumers can sample Advanced Seal Whitestrips through Facebook and when they purchase other Crest products.  Also relying on word-of-mouth.

5.  Advanced Seal Whitestrips will be $45 per package.  Will consumers be willing to spend that much on an enhancement product during the recession?  When Crest strips first launched in 2000 the economy was also in a recession, and consumers tried the product anyway.  Success this time will depend on winning back millions of customers who tried the product and never repeated, as well those who want to whiten, but never have. http://adage.com/article?article_id=134064  Advanced Seal Whitestrips will be $45 per package.  Will consumers be willing to spend that much on an enhancement product during the recession?  When Crest strips first launched in 2000 the economy was also in a recession, and consumers tried the product anyway.  Success this time will depend on winning back millions of customers who tried the product and never repeated, as well those who want to whiten, but never have. http://adage.com/article?article_id=134064