1. http://trend.ag.utk.edu/crest.html Asset Mapping for Entrepreneurship Adapted from the “Stronger Economies Together” Curriculum Dr. Bo Beaulieu and Dr. Michael Wilcox

2. http://trend.ag.utk.edu/crest.html Discovering Entrepreneurial Assets Goals for today: Recognize the variety of resources present in our local area that can support the region’s economic development strategies. Understand the core elements that contribute to entrepreneurial development and a vibrant region. Develop a more complete picture of capacities that exists across the seven types of capitals

3. http://trend.ag.utk.edu/crest.html Key Principles of Asset Mapping Assets are present in our region. The health of our region depends on our ability to effectively mobilize the resources and talents that exist internally within our regional borders. Linking these assets to one another is vital to the pursuit of regional goals and strategies. Got to Believe in These!

4. http://trend.ag.utk.edu/crest.html Where to Find Your Region’s Entrepreneurial Assets Individuals: Discover the available skills of local residents (based on occupation, interest, abilities, etc.) Associations: Document current and potential entrepreneurial development-oriented activities of citizen- based voluntary associations Institutions: Determine relevant entrepreneurial development-oriented activities and resources of formal institutions in the area

5. http://trend.ag.utk.edu/crest.html Begin With Individuals Everyone in your region has talents and skills that can benefit the region. Strong communities and regions value and use the skills that local residents possess. Three major areas of interest: – Occupation and skills – Entrepreneurial interests – Community participation activities

6. http://trend.ag.utk.edu/crest.html Map Associations & Institutions Today: Identify voluntary organizations and local institutions that exist in the region which focus or support entrepreneurship. Record the activities that could support the region’s economic development activities. Future: See what activities they might undertake to support entrepreneurship and strengthen the region.

7. http://trend.ag.utk.edu/crest.html Community Capitals Framework

8. http://trend.ag.utk.edu/crest.html Community Capitals Framework Source: Cornelia Butler Flora, Mary Emery, Susan Fey and Corry Bregendahl, “ Community Capitals: A Tool for Evaluating Strategic Interventions and Projects”, http://www.ncrcrd.iastate.edu/projects/commcap/7-capitalshandout.pdfhttp://www.ncrcrd.iastate.edu/projects/commcap/7-capitalshandout.pdf

9. http://trend.ag.utk.edu/crest.html Why Focus on These 7 Capitals? The Floras (2008) discovered that Places that are best able to support viable economic development strategies give attention to all seven capitals. Green and Haines (2008) found that: Investments made in these resources help to advance the quality of community life.

10. http://trend.ag.utk.edu/crest.html Asset-based Planning in Tennessee STEP ONE: Five-Year Asset Based Strategic Plan The strategic plan must include the following: – Address ALL development issues in the community. These are to include, but not limited to the following: education, work force development, business recruitment, business expansions, business retention, infrastructure, etc. – Participation from, information about and responsibilities of the active economic development organizations in the community. These include the JECDB, industrial development organizations, tourism development organizations, etc. – Timeline to annually review, adjust and update the strategic plan. Download Three-Star Program Requirements: http://www.state.tn.us/ecd/pdfs/Three%20Star%20Program%20of%20Work.pdf http://www.state.tn.us/ecd/pdfs/Three%20Star%20Program%20of%20Work.pdf and 08-09 Program Addendum: http://www.state.tn.us/ecd/pdfs/2009%20Program%20of%20Work%20Addendum.pdf http://www.state.tn.us/ecd/pdfs/2009%20Program%20of%20Work%20Addendum.pdf

11. http://trend.ag.utk.edu/crest.html CREST and Three Star: Targeted Actions

12. http://trend.ag.utk.edu/crest.html CREST and Three Star: Strategic Actions

13. http://trend.ag.utk.edu/crest.html Targeted and Strategic Actions for Entrepreneurship Three Star and Entrepreneurship 2009-2008: % of 89 Certified 3-Star Communities 2008-2007: % of 92 Certified 3-Star Communities % Change in Number of Counties: 2008-2007 to 2009- 2008 a. Tools for Startup Businesses 59.3%18.5%191.9% b. Resource Kiosk39.3%8.7%352.2% c. Buy Local Program and Website 29.2%12.0%144.3% d. Volunteerism for Entrepreneurship 16.9%2.2%675.3% e. Entrepreneurship Training 43.8%13.0%236.0% f. Small Business Survey15.7%4.3%261.8% *Dedicated Funding Source for Entrepreneurship 7.9%4.3%80.9% *Business Incubator16.9%9.8%72.3%

14. http://trend.ag.utk.edu/crest.html TVA Community Assessment Tool

15. http://trend.ag.utk.edu/crest.html Group Activity Linking Local Assets and Community Capitals

16. http://trend.ag.utk.edu/crest.html The Information On the “Post-it” note, place the following information Name Short description Entrepreneurial Support Activity Location (town or city) Who? (Individual/Agency/ Institution) In what way do they support Entrepreneurialism? Where are they located- physically?

17. http://trend.ag.utk.edu/crest.html The Intersection Community Capitals Asset Mapping Categories IndividualsAssociationsInstitutions Cultural Social Human Financial Built Natural Political FORMAL VOLUNTARY

18. http://trend.ag.utk.edu/crest.html The Activity: 7 Capitals Who? (Individual/Agency/Institution) How do they support Entrepreneurialism? Where are they located- physically?

19. http://trend.ag.utk.edu/crest.html Proposed Program Schedule DateCREST Activity December 2009 Pilot Communities Selected January-February 2010 Meet with Pilot Communities 2/24/2010 CREST Kick off webinar 3/31/2010 Module 1: Community Statistics April-May 2010 M1: Community Meetings 5/26/2010 Module 2: Asset Mapping June-July 2010 M2: Community Meetings 7/28/2010Module 3: Strategic Planning 8/25/2010Module 4: Creating Buy-in and Implementing Projects Locally August-September 2010M3/4: Community Meetings September 14-15, 2010Module 5: Best Practices for Entrepreneurial Communities - Gov Conf October 2010M5: Community Meetings-Project Identification 10/27/2010Module 6: Survey and Evaluation Methods November 2010-May 2011Monthly Community Meetings/Project Implementation June-August 2011Project Review and Final Reporting September 2011Final Report Release at ECD Gov Conference

20. http://trend.ag.utk.edu/crest.html July Webinar Logistics Date: Wednesday, July 28, 2010 Time: 10am-12noon (Central) Subject: “Strategic Planning for Entrepreneurial Development” The next webinar will cover strategic planning for communities interested in fostering entrepreneurship development. Speaker: Michelle Williams, Executive Director Mt Pleasant Community Development Corporation Attend the meeting: use this link http://asp8.centra.com/GA/main/00000087ad670000012678deeb9498fe

21. http://trend.ag.utk.edu/crest.html The End See you in July!