1. 5 Link-building Tips Andy Haddleton

2. What do you need? Assuming keyword research has been done Find out how much you need Some markets especially, local services, have low competition. Others, eg affiliate sites, have massive competition Competitor’s links – http://www.opensiteexplorer.org/ http://www.opensiteexplorer.org/ – https://ahrefs.com/site-explorer/ https://ahrefs.com/site-explorer/ – http://www.majesticseo.com/ http://www.majesticseo.com/

3. Citations Local directories – http://www.finda.co.nz/ http://www.finda.co.nz/ – http://www.localist.co.nz/ http://www.localist.co.nz/ – http://www.nzs.com/ http://www.nzs.com/ – http://www.cylex.co.nz http://www.cylex.co.nz – http://www.nocowboys.co.nz/ http://www.nocowboys.co.nz/ NAP – Name Address Phone – ALWAYS exactly the same as they are on your website Bookmark the links

4. Social signals Twitter Facebook page LinkedIn for B2B YouTube channel Get some activity with these Often only needs modest activity Shows it’s a real site

5. W2.0 Good sites – Weebly.com – jimdo.com – Blogger.com – Wordpress.com – blog.com – webs.com 5 to 20 sites depending on competition 3 to 10 articles per site Vary the number of articles on each site

6. Private Blog Network (PBN) Find domains – recently expired or about to expire – expireddomains.net – moonsy.com – expireddomains.co.nz – PRPowershot PRPowershot 5 to 10 domains Build sites using Wordpress Use different themes and hosting 3 to 10 unique articles per site

7. Warning! Anchor text – the words that link to other pages or sites Do NOT use the same anchor text every time especially for keywords Use variations of keywords eg dentist, good dentist, best dentist, local dental clinic Use domain links eg www.myclientssite.co.nzwww.myclientssite.co.nz Use brand links eg Client Name

8. Bookmarks Bookmark all links to alert Google that there is some new content – http://www.stumbleupon.com http://www.stumbleupon.com – https://www.diigo.com/ https://www.diigo.com/ – https://delicious.com/ https://delicious.com/ – http://foursquare.com http://foursquare.com

9. Example of Tiered Links Citations Bookmarks