1. COMPASSION AND OUTREACH: MARKETING IS NOT A BAD WORD! PRIVATE PRACTICE PRIMER PREVIEW Kate Walker Ph.D. LPC-S LMFT Supervisor Copyright 2013 achievebalance.org User May Not Copy or Transfer

2. PPP Previews The following is a 5 minute preview of the Private Practice Primer Course: “Compassion and Outreach: Marketing is Not a Bad Word!” We provide previews so you can ‘try before you buy.’ We would LOVE it if you would complete a short survey at the end of the preview so we can improve your achievebalance.org online private practice resource experience. Thanks for choosing us! - Dr. Walker and Dr. DeTrude Copyright 2013 achievebalance.org User May Not Copy or Transfer

3. Objectives  Clarifying Exercise  What are you selling?  Who is your customer?  Do You Need to Sell to Everyone?  Niche marketing or not?  Where is your client?  Selling the Invisible  Your 60 second commercial  Creating a ‘widget’ Copyright 2013 achievebalance.org User May Not Copy or Transfer

4. Clarifying exercise Here are some different helping professions:  Chiropractor  Dentist  Veterinarian Copyright 2013 achievebalance.org User May Not Copy or Transfer

5. Clarifying exercise What are they marketing and selling?  Chiropractor______________________  Dentist_______________________  Veterinarian ______________________ Copyright 2013 achievebalance.org User May Not Copy or Transfer

6. Compassion and Outreach When you have a toothache, your pet is in pain, or your back just went out, what is important to you? Where did the professional go to school? What is their philosophy about their specialty? Or Can they see you today? Copyright 2013 achievebalance.org User May Not Copy or Transfer

7. Marketing is not a bad word!  If you are taking money from a consumer then you are selling a product or service.  This feels ‘Icky’ to most therapists.  If you had a tooth ache would it be icky to suddenly find your dentist’s business card in your wallet? Someone out there needs your services right now! Letting them know where you are and how to reach you is more than marketing – it is a compassionate outreach. Copyright 2013 achievebalance.org User May Not Copy or Transfer

8. Full Version Get the full version of “Compassion and Outreach: Marketing is Not a Bad Word!” the second lesson in our Private Practice Primer Series, by going to our online store at: http://www.achievebalance.org/store.html If you don’t want to buy right now that’s ok, but we’d still love your input! Click https://www.surveymonkey.com/s/pppexperience to answer a couple of questions about how we can improve. Thanks for choosing achievebalance.org! - Dr. Kate Walker and Dr. Judy DeTrude Copyright 2013 achievebalance.org User May Not Copy or Transfer