1. Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services DivisionAugust 1, 2007

2. EXPECTATIONS FOR TODAY Blogs Wikis RSS IM/Meebo Screencasting Podcasting Facebook/MySpace Second Life del.ici.ous LibraryThing LETS PLAY!

3. BLOGS Today’s “publishing platform” Allows patron ownership in their web experience with the organization Continue conversations after events Allows more staff to participate in the external voice of the library Share more, build participation

4. http://technorati.com/weblog/2007/04/328.html

13. Blog Based OPAC Casey Bisson WPopac: An OPAC 2.0 Testbed WordPress based, so already have access to more programmers than the ILS vendors combined

16. Blogger is FREE

17. Patrons Blogging About Libraries

19. WIKIS

20. What is a Wiki? A website in which content can be created and edited by a community of users Strength of the resource is often dependent on the strength of the community

21. Wiki as technical documentation http://codex.gallery2.org/Main_Page

22. Wiki as fan site http://lostwiki.abc.com /

23. Wiki as a web site http://executiveplanet.com

24. Wiki as professional organization http://www.libsuccess.org /

35. Do you recognize RSS?

36. RSS RSS drives the data transfer in most web 2.0 tools Efficient way to share news and data, plus support research User initiated subscriptions to a “web address containing data”

37. KSL RSS Feeds

38. RSS in Databases & Publisher Websites Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.

39. RSS and OPML OPML can be shared so everyone has access to the same content Promote to instructors as a tool for creating reading lists Library recommended sites

41. RSS Changing Our Patrons Moving away from email & listservs “PULL” rather than “PUSH” Sharing everything - Privacy? Speed Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?

42. IM

43. Why do it? 75 % of online teens and 65% of all teens (16 million) use IM 48% of teens who use instant messaging use it daily, 30% use it several times a day 42% of online adults reported using instant messaging Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp http://www.pewinternet.org/PPF/r/162/report_display.asp

44. More on IM Use 46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp http://www.pewinternet.org/PPF/r/162/report_display.asp

45. How Students Access

46. Individual Staffing Model

49. SCREENCASTING A screencast is a web-based demonstration Usually incorporates Flash A variety of commercial and free tools –Adobe Captivate –Techsmith Camtasia –Wink

50. Screencasts in action

51. http:// www.debugmode.com/wink /

52. YouTube The Process –Record video with Camcorder –Capture screen video with CamStudio –Edit with Windows Media Maker or iMovie –Upload to YouTube

53. http://www.camstudio.org/ Records screen movements to AVI format Also converts AVI to Flash (.swf) Linear recording process Another software option

54. Podcasting as Simple as Making a Phone Call

55. Podcasting Announcements Book reviews Guest speakers Gaming Poetry Commentary Teen & youth New Resources Training User submitted Music Library tours Technology Story telling

56. Podcasting

58. SOCIAL SITES MySpace and Facebook offer excellent outreach tools Put the librarian/library in the user’s space Don’t be pushy with your presence

59. http://www.libsuccess.org/index.php?title=MySpace_%26_Teens

60. http://www.myspace.com/askalibrarianfl

61. http://www.myspace.com/teensatapl

68. Second Life

69. Conference in SL

70. Meeting in SL

73. del.ici.ous

75. LibraryThing

77. QUESTIONS Chad Boeninger: boeninge@ohio.edu Brian C. Gray: bcg8@case.edu Presentation at: http://www.slideshare.net/bcg8 or http://www.libraryvoice.com/presentations http://www.slideshare.net/bcg8 http://www.libraryvoice.com/presentations