1. 1 TRUSTe Trusted Download Program Certify Your Software is Spyware-Free November 2006 Colin O’Malley, Director of Product Development Anna Rogers, Product Manager Heather Dorso, Sales Executive

2. 2 Agenda Program Summary How to Get Certified –Process –Key information Whitelist

3. 3 What is Trusted Download? Trusted Download Program is a whitelist which partners like AOL, CA, CNET, Microsoft, Verizon, and Yahoo!, use to direct internet advertising dollars and distribution opportunities to software that demonstrates informed consent and gives control back to the user.

4. 4 Trusted Download Program Objectives Promote meaningful notice and control for consumers Establish industry-wide standards for software publishers Identify trustworthy software for distributors and advertisers Bring transparency and accountability to distribution relationships Help create trusting download environments for consumers

5. 5 Certified Application Market Incentives Trusted Download Program Advertisers and Ad Networks Content Aggregators and Consumer Portals Certified Application Incentives = $ = Install = Ratings Anti-Spyware Software

6. 6 How to Get Certified 1.Evaluation 2.Criteria 3.Application 4.Initial Review 5.Findings Report 6.Changes 7.Final Review 8.Whitelist 9.Monitoring

7. 7 Evaluation Trusted Download is customized to each software application Functionality and behavior of software determine classification (standard, provisional, advertising, tracking or other software) Extent of distribution network and level of control

8. 8 Pricing Based on classification –Advertising and tracking software –Standard software –Other provisional software Application fee (one time; $3,900 - $7,800) Monitoring fee (annual; $3,000 - $6,000) Additional fees can apply based distribution network size and control

9. 9 Application Self-Assessment Certification Agreement Invoice & Payment Copy of software to be certified List of distribution channels and any bundling Freeze non-critical updates to software

10. 10 Primary Notice Requirements For all applications, if the following occurs: Redirects the User’s Internet searches Adds a toolbar or other modification Changes the User’s home page, default search provider or error page handling Changes the User’s default provider, web proxy or other changes to Internet settings Causes known material adverse effects on system performance for typical Users

11. 11 Primary Notice- Advertising Name/brand of software and name of bundled software If information is collected for the purpose of ad targeting and/or market research Types of ads and when displayed If ads with adult content, alcohol, tobacco, firearms or other weapons will be shown Description of PII collected Uses of PII Types of companies PII is shared with

12. 12 Primary Notice- Tracking Name/brand of software and name of bundled software When collection of information for the purpose of ad targeting and/or market research will occur Description of PII collected Uses of PII Types of companies PII is shared with

13. 13 Consent Requirements For all software: The language used to describe Users’ options to consent to install Certified Software must be plain and direct. For advertising and tracking software: The option to consent may not be the Default Option; The option to decline consent to install Certified Software must be of equal prominence to the option to consent to the installation of Certified Software.

14. 14 Findings & Changes Software download is reviewed for appropriate consumer notice & choice Software is submitted to AppLabs for technical testing TRUSTe may request additional information Finding report generated, which details any required changes Applicant has 30 days to resubmit required changes

15. 15 Whitelist Software which passes is issued an invoice for monitoring fees On payment of monitoring, the application details are listed on Whitelist Failures are not public

16. 16 Trusted Download Means Spyware-Free  Taking control of a consumer’s computer  Modifying security settings  Collecting personally identifiable information (PII) through the use of keystroke logging  Inducing the user to provide PII to another person through intentional misrepresentation  Inducing the user to install software onto computer or preventing efforts to block installation

17. 17 Monitoring Ongoing verification of software compliance Random signature tests Manual and technical testing Prior notice has been given on any substantive updates

18. 18 How to Stay Certified Prior notice for any material changes –Major functionality changes –Changes as related to requirements Include account managers on release notes Monthly updates for distribution partners

19. 19 Questions & Contact To schedule an evaluation call or email Heather Dorso 415-520-3405 hdorso@truste.org