1. Web Site Privacy: How Much Should We Worry?
By: Senad Cimic

2. Internet – the Largest Source of Personal Data
The easiest way to access data
Information on the Net is transmitted through many computer systems
Web Sites collect personal data from their customers
As Internet technology develops, there are new challenges in protecting privacy

3. Privacy Problems on The Internet
Web Sites’ actions regarding personal data gathered from you cannot be controlled
Many different organizations are free to sell data they collected on their customers
Organizations can use data on your Web travels to draw implications about you
77% of the busiest Web Sites don’t have a stated privacy policy (April 2000)
Studies show that individuals will supply their personal data if they benefit from it

4. INTERNET CRIME AND ABUSE
HACKING
Exploiting weaknesses in Web Site security
JAMMING
Tying up Web server
MALICIOUS SOFTWARE
Transmitting Malware
SNIFFING
Placing a software to intercept information
SPOOFING
Misrepresented Web sites that collect valuable information

5. Software Challenges to Privacy (Malware)
Cookies
Spamming
Adware and Spyware
Spybot
Keyloggers
Trojan Horse

6. Organizations’ Actions Protecting Web Site Privacy
Web browsers’ bill of rights
Members of Congress are sponsoring bills for tougher privacy protection laws
FTC requires companies to enforce any privacy policies that they publicly post
CLM International Web Privacy Policy

7. Companies’ Web Privacy enforcements
Some companies don’t cooperate with advertisers without privacy policy
Disney, IBM, Microsoft
Other companies use privacy protection because they fear being sued
Leading Internet companies suggest self-regulation approach

8. Self-Regulating Organizations
TRUSTe
Issued a seal of approval the Web Sites should display
Online Privacy Alliance
Notify visitors of data collection practices
Give visitors the choice of opting out of the site collecting personal data
Give visitors access to their own personal data
Assure visitors that their personal data are secure

9. Software Solutions to Web Privacy
Surfing Web using fictitious identities
Making s impossible to be traced back
Blocking the use of cookies
Microsoft privacy-protection features
Malware removal software
Microsoft, Norton, Stop-sign, etc.

10. Conclusion New threats for Web privacy are constantly innovating
Anti-Malware companies are upgrading and creating new software protecting internet privacy
Different organizations are cooperating with government in developing solutions for protecting Internet privacy