1. A-Team: Curti Barbara Fornasier Martina Genovese Giulia Hajduk Joanna Kühne Hannah Scilabra A. Elèna

2. Indiegogo is an international CROWDFUNDING site founded by Danae Ringelmann, Slava Rubin, and Eric Schell in 2008. About GOAL One of the first sites to offer crowdfunding services. It allows people to solicit funds for an idea, charity or start-up business, providing the tools to help campaigns. To EMPOWER ANYONE that has an idea to be able to raise the funds and amplify their goal.

3. History Founded in 2008, HQ: San Francisco, California Danae Ringelmann Slava Rubin Eric Schell 2007: Project Keiyaku Launch 2008 as Indiegogo Film Financing 2010: Cooperation with MTV New Media 2012: Cooperation with Startup America 2012: 15 M $ Venture Funding 2014: 40 M $ Venture Funding

4. How it works Rewards-based system Customers Investors Donors Who are willing to order a project or a product can donate and receive a gift rather than an equity stake in the company. it helps you maximize contributions to ensure you receive the funds you need to fulfill your campaign.

5. Business Model No fees to create a campaign No obligations or commitments Go live when you’re ready TRUSTe Certified Member of British Business Bureau (2012) Love for Nonprofits 25% discount for platform fees

6. Business Model Funding Model 1. All in or nothing 2. Flexible money is retained Prices & fees

7. Business Model Categories Education Comic Community Design Movie Nutrition Photography Health Art Small Business Fashion Cross Media Music Art Policy Religion Writing Games Sports Dance Technology Theater Animals Environment Video/Web

8. Geographical Expansion 244 countries 30 % Non-US campaigns Anywhere in the world 4 languages Web site

9. Performance 15 M people visit Indiegogo every month 275.0 00 campaigns started > 7.000 campaigns at every moment + 1.000% funds in the past 2 years

10. Supporters engagement 72,03 % of Visitors reach a project page 5,18 % of Visitors reach a contribution page 2,17 % of Visitors successfully contribute < 10% of projects succeeded 2013

11. Projects

12. Project – an hour of code

14. Every student in every school should have the opportunity to learn computer science 9 out of 10 schools don´t offer computer programming classes Goals: Train 10.000 computer science teachers introduce 100 million students worldwide to one hour of computer science help millions to continue learning — online, or in schools where they will be established permanent courses 5 M $ 10 M students

15. Most successful Indiegogo campaign of all time Marc Zuckerberg, Pricilla Chan, John and Ann Doerr, Rich Barton donated over 1 M $ Project – an hour of code 5 M $ $1, 5 M 100 Million students do an Hour of Code Prepare 10,000 elementary school teachers Prepare 500 middle school teachers Prepare 200 high school teachers $1, 5 M $1 M $1 M

16. Conclusions Indiegogo is a way for people all over the world to join forces to make ideas happen. Since 2008, millions of contributors have empowered hundreds of thousands of inventors, musicians, do-gooders, filmmakers — and many others — to bring big dreams to life. https://www.youtube.com/watch?v=u4tZWpYTso4

17. Sources http://www.diffen.com/difference/Indiegogo_vs_Kickstarter https://blog.compete.com/2013/10/30/conversion-rates-crowdfunding- kickstarter-vs-indiegogo/ https://www.indiegogo.com/