2. Building a Creative Services Business Incubator: A Lesson on Developing Collaborative Relationships across Diverse Stakeholders To Do: Develop business model Understand stakeholder concerns

3. June 2011 Students + Equipment + Clients Magic

4. Partners Eastern Leaders Group Creative Services Business Incubator Ann Arbor SPARK Washtenaw Community College

5. Partners Eastern Leaders Group Washtenaw County WCC Administration President & VP WCC Faculty Creative Services Business Incubator Ann Arbor SPARK Washtenaw Community College WCC Administration Project Management

7. Customer Relationships Eastern Leaders Group Washtenaw County WCC Faculty Advisory Committee Creative Review Committee Creative Services Business Incubator Ann Arbor SPARK Washtenaw Community College WCC Student- Tenants Client Businesses WCC Administration President & VP WCC Administration Project Management

8. “The” Value Proposition Ensure student- tenants are producing high quality work Economic Development Provide affordable, professional creative services to small businesses and start-ups Build a Sustainable Business Ecosystem Serve Community Increase entrepreneurial activity on campus Mentor “creatives” Serve Students Prepare ALL students for employment Serve existing incubator clients at SPARK business incubators Support student business development

9. Occupational Faculty 0 Classroom instruction that prepares students for employment. 0 Filter through a high number of requests from outsiders. 0 Provide meaningful experiences for students to prepare them for employment. 0 Protect students from getting taken advantage of. 0 Protect reputation of college. 0 Protect personal reputation.

10. The Problem with Timelines - 2010 – idea emerged. - Spring 2011 Feasibility Study complete. - Summer 2011 WCC became partner. - Fall 2012 Launch Incubator.

11. Key Activities 0 Feasibility study. 0 Money. 0 Physical incubator. 0 Business workshops. 0 Business mentoring. 0 Business networking. 0 Client generation. 0 Connection to Advisory Committee members. 0 Tech support for physical assets. 0 Project management. 0 Discipline-specific technical expertise. 0 Determining equipment needs. 0 Mentoring student work. 0 Developing service offerings. 0 Assigning appropriate pricing.

12. Key Activities Student-tenants will offer a defined list of creative and web services to client businesses at a discounted fixed rate.

13. Key Activities 0 Package 1 – Logo. 0 Logo development. 0 Package 2 – Branding. 0 Letterhead – electronic and print. 0 Business cards. 0 Package 3 – Website. 0 XXX pages. 0 One form. 0 Package 4 – Marketing. 0 Trifold brochure. 0 Tradeshow Banner. 0 4x4 Print Ad. 0 Web Ad.

14. Key Resources 0 Project Management. 0 A Business Incubator. 0 Access to Students in Creative Fields. 0 Faculty Support.

15. June 2011 Students + Equipment + Clients Magic

16. Challenges, Lessons, Insights RUN, RUN VERY FAST and FAR, FAR AWAY….