1. Tomorrow’s Insights Suzanne Durie

4. Tomorrow’s Insights The Power of Trends The NPD Radar Looking for Patterns Focussing the Signals Lift Off!

5. The Power of Trends 1. Grow with growing demand 2. Avoid being trapped in declining niches

6. The Power of Trends 3. Be newsworthy and exciting 4. Keep competitors at bay

7. The Power of Trends 5. Make higher profit margins £ £

8. The Power of Trends 1.Grow with growing demand 2.Avoid being trapped in declining niches 3.Be newsworthy and exciting 4.Keep competitors at by 5.Make higher profit margins

9. The NPD Radar

10. Continuous Quantitative Data

11. The NPD Radar Qualitative Research

12. The NPD Radar Other Categories

13. The NPD Radar Other Categories

14. The NPD Radar Other Categories

15. The NPD Radar The Major Food Retailers

16. The NPD Radar Trendy and Upmarket Delis E Mail Importers Small Manufacturers Your Ingredient Suppliers

17. The NPD Radar Restaurants TV Chefs Newspapers Magazines The Travel Industry

18. The NPD Radar

19. Looking for Patterns

20. An Ingredient Beans

21. Looking for Patterns Consumer Thinking Behind Food To the kids, it’s a treat – but I know there’s goodness in it too. It’s win – win.

22. Looking for Patterns Consumer Thinking Behind Food

23. Looking for Patterns An Attitude that could Impact on Food

24. Looking for Patterns An Attitude that could Impact on Food Created by Paul Young for Waitrose

25. Looking for Patterns An Attitude that could Impact on Food

26. Focussing the Signals What are the underlying causes for a trend, the consumer’s motivation? Back to Tradition Low GI Low Cost Meals Jamie Oliver Five a Day Low Saturated Fat

27. Focussing the Signals What else is important to them?

28. Focussing the Signals What else do they eat or drink? +=

29. Focussing the Signals How big is the target market going to be? Do take trends with a pinch of salt!

30. Focussing the Signals How big is the target market going to be?

31. Focussing the Signals How big is the target market going to be?

32. Focussing the Signals When is ‘Tomorrow’?

33. Focussing the Signals Ideas dilute as they spread

34. Focussing the Signals Ideas dilute as they spread

35. Focussing the Signals Face Up to Worries Questionable Production Methods ?

36. Lift Off!

37. Knowledge and Common Sense… Are not the enemies of creativity They FOCUS creativity where SUCCESS can be found They provide the STIMULUS to SPARK great new ideas

38. Lift Off! Taste

39. Lift Off! Explain the Benefits

40. Tomorrow’s Insights

41. 01759 368 160 suzanne@extrabrain.co.uk 07765 258 947suzanne@extrabrain.co.uk Tomorrow’s Insights Applied Creative Workshops Category Management Goldmine Innovation Strategy and Management