1. Protection notice / Copyright notice Partnership Event Open Communications Communication for the open minded Nenad Saković, CEO Siemens Enteprise Communications d.o.o. Beograd 22. Februar 2006

2. Page 2 © 2006. All rights reserved. Siemens Enterprise Communications LifeWorks Our vision for the future of communications 1 Open Communications A human-centric & business-oriented approach to unified communications 2 Open Communications Overview What does Open Communications mean for our partners ? 3

3. Page 3 © 2006. All rights reserved. Siemens Enterprise Communications LifeWorks Our vision for the future of communications 1 Open Communications A human-centric & business-oriented approach to unified communications 2 Open Communications Presentation agenda OpenPath Our logical and elegant transition path to Open Communications 3

4. Page 4 © 2006. All rights reserved. Siemens Enterprise Communications In many ways, the communications solutions at our disposal have never been more powerful… Cell phones Laptops Mobile e-mail Desktop phones PDAs

5. Page 5 © 2006. All rights reserved. Siemens Enterprise Communications Increased decision-making time Slower innovation cycles Poor customer service Reduced revenues …yet human latency destroys value in organizations of all sizes by stopping them from getting things done Highly distributed organizations More remote workers Virtual companies Multiple time zones Information overload More ways to communicate Device redundancy

6. Page 6 © 2006. All rights reserved. Siemens Enterprise Communications LifeWorks is our vision of a unified user experience and universal access to services. Page 6 © 2006. All rights reserved. Home Office Hot spots Enterprise network Public network On the go Mobile network Universal user experience  Rich User Experience  Rich Business Process Integration  Rich Deployment Choices Universal access  Any Device  Any IT Environment  Any Network Siemens Enterprise Communications

7. Page 7 © 2006. All rights reserved. Siemens Enterprise Communications LifeWorks Our vision for the future of communications 1 Open Communications A human-centric & business-oriented approach to unified communications 2 Open Communications Presentation agenda OpenPath Our logical and elegant transition path to Open Communications 3

8. Page 8 © 2006. All rights reserved. Siemens Enterprise Communications Siemens Enterprise Communications is committed to taking LifeWorks from vision to reality Our strategy is to become a true world player in unified Communication and Collaboration for business Communities OpenPath OpenCommunications LifeWorks

9. Page 9 © 2006. All rights reserved. Siemens Enterprise Communications Open Communications embraces open standards and an open IT-oriented approach to communications Open Communications ensures business continuity through fault-tolerant, zero downtime architectures Open Communications uses the most cost effective network without losing the convenience of mobile devices Open Communications unifies business communication and collaboration into a single, simple concept Open Communications increases productivity by deeply integrating unified communication into workflows Open Communications solutions can be deployed in many ways including managed or hosted options Open Communications solutions are human-centric, focusing strongly on the ease of use and joy of use Unified Communication Rich User Experience Open IT Based Communications Business Process Integration Business Continuity and Integrity Fixed Mobile Convenience Deployment Choices Open Communications is a unique approach to unified communications based on open products and services Open Communications

10. Page 10 © 2006. All rights reserved. Siemens Enterprise Communications Services Ecosystem OpenPath OpenCommunications Voice Communications Mobile Communications IT Communications Open Communications Intuitive, Mobile and Synchronized Communications

11. Page 11 © 2006. All rights reserved. Siemens Enterprise Communications Delivering results through Open Communications Analysts recognise our ability to deliver Open Communications today Best of CeBIT America (OpenScape) Frost & Sullivan Collaboration Solution of the Year (OpenScape) eWeek Excellence Awards Enterprise Collaboration Oracle Teleware AVST Avaya Mitel Networks Interactive Intelligence NEC Ericsson Nortel IBM Cisco Systems Microsoft Siemens Alcatel Gartner Magic Quadrant for Unified Communications 2006 Ability to Execute VisionariesNiche Players ChallengersLeaders Source: Gartner, June 2006 Completeness of Vision Frost & Sullivan EMEA Market Leadership Award for Enterprise Telephony “OpenScape is the most mature and open UC product in the market today” Gartner Magic Quadrant for Unified Communications 2006

12. Page 12 © 2006. All rights reserved. Siemens Enterprise Communications Open to different ways of thinking A new focus on doing business indirectly, an open approach to partners 1 Open ing up new business opportunities New market position backed by a global, opportunity generating campaign 2 What does Open Communications mean for our partners ? An Open Communications portfolio Open, channel friendly solutions that create value 3

13. Page 13 © 2006. All rights reserved. Siemens Enterprise Communications Why we are taking this Open Communications position ? Future: Open Open Communications  Unified Communications  Open IT Based Communications  Fixed Mobile Convenience  Business Process Integration  Rich User Experience  Deployment Choices  Business Continuity and Integrity Unified Present: VoIP Converged Communications  VoIP  Distributed  Advanced Mobility  Advanced applications  Advanced features  Excellent legacy support IP Past: TDM TDM Communications  Proprietary TDM  On-Site Architecture  Cordless Mobility  On-Site applications  Voice & Voicemail  Inter-Site Interworking Technology change Vendor consolidation Readiness - First mover advantage

14. Page 14 © 2006. All rights reserved. Siemens Enterprise Communications Change towards the most effective Go-to-Market acc. to different Customer Segments Build a worldwide basis for Service and Solution Delivery Enhance towards a comprehensive and competitive Product Portfolio Small & medium World players Large Single offices Siemens One/ direct touch (and channel partners) by channel partners by Siemens Next Generation Apps.  Call Center  Unified comm.  Identity mgmt… Next Generation Data Voice inside Transform from reseller to technology partner Build wireless Next Generation Voice Build  8000  2000  BIZIP  IP phones Consolidate  1000  3000  4000  5000  TDM phones SOA platform Leader in vertical apps.  Healthcare  Hospitality … Open Communications – Open to different ways of thinking

15. Page 15 © 2006. All rights reserved. Siemens Enterprise Communications Significant Business Success During Transition To openly discuss on how to grow successful indirect channel business together with you To jointly explore and develop new routes to market as well as new business offerings To transition our direct customer base to you as our channel partners wherever it is economically viable To continuously extend our own and our technology partners’ portfolio to better suit your needs To also support you with our innovative service and solution offerings like e,g, managed or hosted services Open to different ways of thinking means: Open to different ways of thinking means:

16. Page 16 © 2006. All rights reserved. Siemens Enterprise Communications Open to different ways of thinking A new focus on doing business indirectly, an open approach to partners 1 Open ing up new business opportunities New market position backed by a global, opportunity generating campaign 2 What does Open Communications mean for our partners ? An Open Communications portfolio Open, channel friendly solutions that create value 3

17. Page 17 © 2006. All rights reserved. Siemens Enterprise Communications Global campaign  Print, online, trade shows and press coverage  Generating both awareness of our position, our brand and real business leads for our partners Open Communications – Opening up new business opportunities Local campaigns  Building on the brand investment  Ready made for channel partners  Supported with branded collateral, posters, promotional items  Dual branding opportunities, demonstrating our channel focus

18. Page 18 © 2006. All rights reserved. Siemens Enterprise Communications Open to different ways of thinking A new focus on doing business indirectly, an open approach to partners 1 Open ing up new business opportunities New market position backed by a global, opportunity generating campaign 2 What does Open Communications mean for our partners ? An Open Communications portfolio Open, channel friendly solutions that create value 3

19. Page 19 © 2006. All rights reserved. Siemens Enterprise Communications Open Communications Portfolio HiPath 8000:  The awarding winning open standards benchmark system for 300+ user customers HiPath 3000 / 4000:  With enhanced open standards SIP for trunking & devices HiPath 2000:  SIP and integrated WLAN solution with hosting and FMC opportunities Hipath Wireless:  Multimedia and mobile, optimized wireless solution BizIP:  With SIP trunking & devices creating retail, hosting, managed and service provider value OpenScape:  The Open Communications application of today

20. Page 20 © 2006. All rights reserved. Siemens Enterprise Communications A new generation of stylish, tactile and engaging devices for a new era in people centric interaction  Personal fixed mobile convenience –  Always on  Easy to drive  Instant access  New intuitive and rich communication experience  A business tool to improve productivity  Innovative features associated with consumer devices like and iPod or a mobile phone OpenStage - the 1 st Open Communications Device

21. Page 21 © 2006. All rights reserved. Siemens Enterprise Communications What does Open Communications from Siemens Enterprise Communications have in store for you? An un-congested channel ecosystem allowing for sensible and sustainable business margins An un-congested channel ecosystem allowing for sensible and sustainable business margins 2 A partner with global reach and local support that only comes from also having a direct business A partner with global reach and local support that only comes from also having a direct business 3 New opportunities generated from our strategic transition to an indirect focussed business 51 A respected brand with growing recognition and a compelling and differentiated competitive position 4 Market shaping technology that helps partners to build value creating solutions for customers

22. Protection notice / Copyright notice Partnership Event Open Communications Communication for the open minded Nenad Saković, CEO nenad.sakovic@siemens.com Siemens Enteprise Communications d.o.o. Beograd 22. Februar 2006