1. Title: Mail Tracking using Full and Basic Service IMb Scheduled For: Wednesday, September 18, 10:15 - 11:15 AM Presented By: Kristina Winkoski, Sr Sales Executive

2. Evolve Northland Mail Expo September 18, 2013 2  IMb Requirements – Basic/Full Service  CRID/MID/Business Customer Gateway  Barcodes – Pallet/Tray/IMbTracing  In-Home Delivery Value  Manage Return Mail  Address Change Service (ACS)  It Goes Well Beyond “Is It there yet”

3. Evolve Northland Mail Expo September 18, 2013 IMb™ Requirements 3 January 2013 Basic or Full Service IMb™ required for Automation Discounts. Beginning in January 2014, the USPS® will require mailers receiving automation discounts to be ‘Full Service’ compliant. Full Service Intelligent Mail® will be REQUIRED for: Postcards (First-Class Mail® only) Letters, and flats when mailed using: First-Class Mail® Standard Mail® Periodicals® Flats mailed at Bound Printed Matter® prices.

4. Evolve Northland Mail Expo September 18, 2013 What’s the Difference? Basic vs. Full Service 4

5. Evolve Northland Mail Expo September 18, 2013 What is a CRID? CRID is “Customer Registration ID”  It is a unique number assigned by the USPS® to identify a company at a business location address  Associates every Permit Number and Mailer ID (MID) to a single CRID.  Used to identify who is submitting eDoc information 5

6. Evolve Northland Mail Expo September 18, 2013 What is a MID?  The Mailer ID (MID) is a six or nine digit number assigned by the USPS® based upon mail volume. The MID is used in the Intelligent Mail barcodes.  The six or nine digit MID will determine how many characters are available for the serial number in each of the IM barcodes.  You may have multiple MID’s assigned to a single CRID.  May be used to identify who is submitting the eDoc 6

7. Evolve Northland Mail Expo September 18, 2013 What is the Business Customer Gateway? 7 https://gateway.usps.com

8. Evolve Northland Mail Expo September 18, 2013 Suite of barcodes: IMb™ on the Mailpiece 8 Barcode ID Service Type (STID) Mailer ID (6 or 9 digits) Sample shown is nine digits Serial number(6 or 9 digits) Sample shown is six digits Routing Code 5,9 or 11 digits Barcode ID - Determined by presort Service Type ID (STID) - Tells USPS what service is being requested and what type of mail is being processed. Mailer ID (MID)- Assigned by the USPS and identifies the individual mailer. Is either six or nine digits Serial Number - Unique (license plate) for the individual mail piece. Is six or nine digits, depending upon the number of digits in the Mailer ID.

9. Evolve Northland Mail Expo September 18, 2013 Suite of Barcodes: IMb™ on the Container/Pallet 9 123456789101112131414 15161718192021 Mailer ID (Example shown is 9 digit) Serial Number (Example shown is 9 digits) Should not be reused for 45 days Type Indicator “M” Application Identifier “99”

10. Evolve Northland Mail Expo September 18, 2013 Suite of barcodes: IMb™ on the Mailing Tray or Handling Unit 10 24 digit tray labels should use MID of “Mail Owner” or “Mail Preparer” 24 digit tray labels should use MID of “Mail Owner” or “Mail Preparer”

11. Evolve Northland Mail Expo September 18, 2013 Intelligent Mail ® Barcodes 11

12. Evolve Northland Mail Expo September 18, 2013 Sending data to the USPS®- Electronic Documentation (eDocs) 12 Postal Wizard Full Service Mailings under 10,000 pieces Cannot be used for incentive programs For “simple” mailings only Mail.Dat® Mailing database created by software Contains all info except address Ideal for most mailings Mail.xml® Mail communication tool available with software Sends only required info to USPS Ideal for most mailings

13. Evolve Northland Mail Expo September 18, 2013 e-Doc By/For Information 13

14. Evolve Northland Mail Expo September 18, 2013 14

15. Evolve Northland Mail Expo September 18, 2013 Take advantage of IMb™Full Service features 15 IMb Tracing™ Address Change Service (ACS ® ) Maximum Price Discounts Informed Visibility

16. Evolve Northland Mail Expo September 18, 2013 IMb Tracing™ 16

17. Evolve Northland Mail Expo September 18, 2013 IMb Tracing data can help you answer questions about mail delivery 17

18. Evolve Northland Mail Expo September 18, 2013 Intelligent Mail IMb Tracing answers: 18

19. Evolve Northland Mail Expo September 18, 2013 What makes the IMb intelligent? ZIP Code is a trademark of the USPS 19

20. Evolve Northland Mail Expo September 18, 2013 USPS™ Raw data 20 USPS will provide tracking data at no cost, but……… It is costly to manage and convert raw data into useable report format

21. Evolve Northland Mail Expo September 18, 2013 IMb Tracing™ 21 Destination Origin

22. Evolve Northland Mail Expo September 18, 2013 IMb options for mail piece visibility- IMb Tracing and ACS ® IMb Tracing- mailpiece tracking data for outbound and remittance mail. Address Change Service (ACS ® )- updates addresses and provides feedback regarding deliverability as the mail is being processed. 22

23. Evolve Northland Mail Expo September 18, 2013 23 IMb Tracing™ and Reporting for Mail Center Managers Elevate the value of your mailing operation Become a pro-active mailing partner with the departments that you are serving Learn how to utilize IMb Tracing capabilities to their fullest potential for your company. Identify mail delivery issues before they happen Share vital mail tracking reporting with your departments

24. Evolve Northland Mail Expo September 18, 2013 For the Mail Center-Use delivery data to create trends and update your mailing schedule This sample report created from IMB Tracing scan data allows : Overview of average number of delivery days for all First Class mail in January,2013 Pinpoint average elapsed days for all First Class mail destined for Oregon 24

25. Evolve Northland Mail Expo September 18, 2013 When is the mail being delivered? 25 Get delivery dates and compare to targeted in-home dates

26. Evolve Northland Mail Expo September 18, 2013 How many days for delivery? 26 This sample report created from IMB Tracing scan data allows : Overview of average number of delivery days for all First Class mail in January,2013 Pinpoint average elapsed days for all First Class mail destined for Oregon This sample report created from IMB Tracing scan data allows : Overview of average number of delivery days for all First Class mail in January,2013 Pinpoint average elapsed days for all First Class mail destined for Oregon

27. Evolve Northland Mail Expo September 18, 2013 Was a particular mail piece delivered? The unique serial number in the IMB identifies the individual mail piece 27

28. Evolve Northland Mail Expo September 18, 2013 28 As if you were not faced with enough challenges already…. Scheduling Mail Dates Budgets Endless Meetings Latest postal requirement Staffing 28

29. Evolve Northland Mail Expo September 18, 2013 Visibility has never been more important to your organization You need data that can not only help you answer questions about your department’s activities, but also allow you to enable enterprise wide solutions as part of your mailing practices. 29

30. Evolve Northland Mail Expo September 18, 2013 IMb Tracing- How can the data be beneficial across the enterprise? Show “Custody of Mail” Provide “In-home” delivery projections Tie staffing levels to anticipated response volume Enable accurate multi-channel marketing Provide visibility and enable postage savings Predict revenue Identify problem delivery areas Facilitate more interactive customer service responses and client retention 30

31. Evolve Northland Mail Expo September 18, 2013 What other parts of your organization are potentially impacted by these changes? Call center Finance Marketing Customer Service 31

32. Evolve Northland Mail Expo September 18, 2013 Was the mail delivered? “Stop the Clock” scan provides Time, Date and Postal location where the mail piece is being scanned for the carrier’s tray. 32

33. Evolve Northland Mail Expo September 18, 2013 Does the USPS® have custody of an individual mail piece? 33 First Mailpiece Scan provides Time, Date & Postal location where postal scan occurred.

34. Evolve Northland Mail Expo September 18, 2013 Whose payment is in the mail? 34 Review summary level information to view see how many responses have been received for each “batch” of statements. Monitor remittance of an individual mail piece by receiving notification of the first scan.

35. Evolve Northland Mail Expo September 18, 2013 Has payment or response been mailed? At an individual record level, determine whose payment or response is in the mail. Attach “amount due” or other info to the record and use the data to project cash flow. Example of IMb Tracing scans for inbound tracking: IMB Account Account Amount Serial # Name Number Due 000797523 Rayburn& Assoc 8762537 $1,800 000797524 Hollister Williams 1190928 2,700 000797525 Corley Builders 7364839 3,600 35

36. Evolve Northland Mail Expo September 18, 2013 For Marketing- Lift response by coordinating other marketing events with the “Projected In-Home Date” 36

37. Evolve Northland Mail Expo September 18, 2013 For Finance- Receive record level details for all remittance scans 37

38. Evolve Northland Mail Expo September 18, 2013 Managing Returned Mail Returned Mail equates to lost revenue Use IMb tracing to identify pieces that were returned If mail cannot be delivered as addressed, the routing code portion of the IMb will show that mail was “redirected” to the sender. 38

39. Evolve Northland Mail Expo September 18, 2013 Intelligent Mail BarcodeDate & TimeSCF-Postal LocationOpCode / Description 00 270 111111 000768624 99615780099 1/5/2013 18:31995 / ANCHORAGE AK483 / In Transit 00 270 111111 000768624 99615780099 1/6/2013 18:57995 / ANCHORAGE AK918 / Sorting for Mail Carrier 00 270 111111 000768624 996157505991/6/2013 21:59995 / ANCHORAGE AK919 / Out for Delivery 00 270 111111 000768624 996157505991/18/2013 15:07995 / ANCHORAGE AK091 / Departure Scan 00 270 111111 000768624 481137633211/18/2013 18:21995 / ANCHORAGE AK099 / Arrival Scan 00 270 111111 000768624 481137633211/18/2013 20:17995 / ANCHORAGE AK481 / In Transit 00 270 111111 000768624 481137633211/20/2013 22:33481 / DETROIT MI895 / Arrival Scan 00 270 111111 000768624 481137633211/21/2013 4:13481 / DETROIT MI918 / Sorting for Mail Carrier 00 270 111111 000768624 481137633211/22/2013 1:22481 / DETROIT MI919 / Out for Delivery Example: A First Class letter, destined for Kodiak, AK, was undeliverable as addressed. Note that the USPS kept the first 20 characters of the IMb intact as the routing code was changed to that of the sender. Who does this returned mail belong to? 39

40. Evolve Northland Mail Expo September 18, 2013 Address Change Service (ACS) provides mailers with electronic updates with updated addresses and reasons that mail could not be delivered as addressed. Was the mail delivered as addressed? 40

41. Evolve Northland Mail Expo September 18, 2013 Apply ACS updates to improve delivery Monitor and manage “Undeliverable as addressed” mail Apply updated addresses in your database and flag records that are “Temporarily Away” 41

42. Evolve Northland Mail Expo September 18, 2013 The IMb- so much more than a routing barcode Mail Piece Tracking/ACS (available with both Basic and Full Service) Answer questions about delivery Prove that the mail is moving through the mail stream Keep addresses for house lists updated and meet move update requirements Full Service/ Container and Tray Scans Access SCF and NDC pallet, container and tray scans 42

43. Evolve Northland Mail Expo September 18, 2013 Add value to your organization Consult across the enterprise regarding opportunities to improve visibility and build business intelligence with the IMb! 43

44. Evolve Northland Mail Expo September 18, 2013 Thank you! Kristina Winkoski Pitney Bowes Sr Sales Executive kristina.winkoski@pb.com 715-381-6948 44