1. Membership Recruitment Strategies

2. Establish a Membership Committee
Identify a Committee Coordinator and Committee Members
Know in detail (organize in writing) all of your member benefits
Survey members and non-members
Identify existing member services that are most used
Pinpoint members’ top 5 wants/needs from your association
Keep member recruitment projects manageable
Select one new initiative to implement
Set project notification benchmarks

3. Promotional Membership Materials: 1
Send a membership “Welcome Packet” within one month of joining or renewal
Personalized membership card
Welcome letter
List of member benefits
Future events, activities list
Volunteer, leadership opportunities
Create a membership brochure detailing all member benefits and services
Contract services from TCA graphic artist

5. Promotional Membership Materials: 2
Develop an annual/quarterly calendar, event mailer
Send to members and non-members
Send plain text updates using TCA blast affidavit
- at least 14 business days prior to send
Send an HTML, image based newsletter
- send up to 6 s to 2,000 contacts each month for free
Create quick ads OR info flyers to promote CEU events

7. Develop a NEW Website Identify one Webmaster
Use the new TCA website template (w/photo sliders)
Create a Chapter website -
Update an existing website -
Establish a website map and set of 2-3 theme colors
Use TCA’s suggested launch pages
Provide useful, helpful content
Consider developing or updating a logo
Set a review schedule to keep content fresh

8. Enhance an EXISTING Website
Collect membership dues online
Use meeting and event photos to personalize the site, engage members
ESX Flex Slider tool displays a rotating series of images
Create a free, 30 sec. video and image based video
Create a free, 5 minute illustration based video
Feature one of TCA’s PSAs on your homepage
30 sec. TV
5 radio - Drug Abuse, Suicide, Domestic Violence, Critical Times, Breaking Point

9. YOUR: Professional Development Events: 1
Host a workshop, learning institute or conference
Make your event a “must attend”
Offer credible speakers, timely unique topics
Discounted, or free rates for members
Promote event in local newspaper calendar listings, TCA eUpdates
Have leadership wear logo pins, distribute free swag
Collect and contact information for all attendees
Apply for a $500 TCA Professional Development Grant to help cover keynote speaker costs

10. YOUR: Professional Development Events: 2
Send plain text event reminders using TCA blast affidavit
- at least 14 business days prior to send
Host Awards Ceremony to recognize outstanding members
Survey attendees for satisfaction metric, future planning
Divisions may submit meeting assistance requests
wwww.txca.org/meeting - at least 30 business days prior to event

11. THEIR: Professional Development Events
Promote membership at other CEU events as an Exhibitor
Use TEA calendar listings to identify possible events
Use the State Board of Exaiminers to identify other professional associations, non-profit calendars
Create a booth banner-sign OR pop-up display
Staff the booth with engaging members, leadership
Be sure to schedule shifts
Distribute promotional membership materials, free swag
Host a photo booth with your computer

12. Create an HTML Newsletter Campaign
Identify an Executive Editor and Associate Editors
Establish a schedule to solicit, edit and publish articles
Contract TCA’s graphic artist to develop a print newsletter
Send an HTML newsletter
- send up to 6 s to 2,000 contacts each month for free
Find inexpensive, royalty free images and graphics • •
Feature interviews with outstanding members
Share research, discuss timely news
Start an advocacy column
Include meeting minutes, photos

13. Host a Membership Drive
List swap, for free with National Divisions
Access the State Board of Exaiminers rosters
Member recruitment contests
Each One, Bring One goal
Bring in 5, Receive a free membership
Focus on diversity, new outreach
Make personal courtesy calls to non-renewals
Send “Reminder to Renew” s before membership lapses
Engage colleagues on Social Media
TCA policy in Governance manual, plans for FY2015

14. Community Involvement
Sponsor or participate in community events
Mental health screenings
Anti-bullying assemblies
Family outdoor movie night
Participate in area college career days
Offer scholarships for graduate students
Offer educational grants for workshop, conference attendance
Engage the media
Submit PSAs
Write editorials on community impact issues
Submit calendar listings for local events
Share Press Releases for award winners, CEU events, community engagement activities

15. Outline Your FY2015 Membership Recruitment Goals
What services does my association provide to members?
What are my association’s strengths?
What are my member’s main needs?
Can I even reasonably answer the questions above?
What services can I offer that provide value to my members and establish credibility for the association?
What member service(s) do I want to see flourish within my association?
Remember, keep it reasonable! Select only one.