1. Q3 2011 (WM Weeks 27-39)

2. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 16 - 32 SSO Shipping: Week 27 12oz Packaged Candy Items 132551 Heath103703 Hugs 103672 York Miniatures179963 Dark Kisses 163676 Kisses Air Delights 103637 Kisses w/Almonds 103649 Hershey Miniatures188890 Special Dark Minis 103665 Rolo Miniatures103658 Reese’s Miniatures 103610 Hershey Kisses166388 Reeses Pieces 163468 Kit Kat Minis 153270 Reeses White Minis 169459 Hershey’s CNC 128462 Kisses CNC 130647 Rese/Kiss/Rolo/Trio CPC Performance thru week 24: Over last 4 weeks, CPC was +2.4% vs. LY Over last 4 weeks, the top 3 CPC items are: Kisses 12 oz. Reese Minis 12 oz. Miniatures 12 oz. MERCHANDISING Grocery Action AlleyGrocery End Cap CartrailFront End Cap 2/$5 Packaged Candy Rollback

3. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Weeks 1 – 31 SSO Shipping: Week 29 Items 155031 Mounds 8pk 155024 Almond Joy 8pk 155038 Milk 8pk 154957 Kit Kat 8pk 194513 Reese’s FastBreak 8pk 154876 Reese’s Peanut Butter Cups 8pk 188791 York 8pk 161521 NEW Special Dark 8pk CYTD 8-pack Performance 8 pk POS at Walmart avg. $3M / Week Stores averaging $795 / store / wk in POS MERCHANDISING Action Alley Cartrail Grocery End Caps Checkstand End Caps Electronics $1 8-packs EDLP

4. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1.50 Twizzlers Rollback Program: Wks 1-30 SSO Shipping: Week 28 (1/2 Pallets) Items 133937 Twizzler Rainbow 191718 Twizzler Licorice 101056 Twizzler Strawberry 164006 Twizzler Cherry Bites 106925 Cherry Pull-n-Peel 161205 Twizzler Sweet-n-Sour Twizzler Performance Strawberry Twizzler is the #3 best selling Hershey item at WM over the past 13 weeks, +30% vs. LY Stores averaging $177 in POS over past 4 weeks Merchandising Cartrail Action Alley Stackbase Grocery End Cap Front End EC Electronics (Family Movie Night) Two NEW Items! 426999 Twizzler Chocolate 525683 Twizzler Sweet and Sour $1.00 Off FSI 8/07/2011

5. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Hershey S’mores Rollback Program: Wks 14 - 32 Items 162179 Hershey Milk 6-Pack 163038 Hershey Almond 6-Pack 141069 Kit Kat 6-Pk (New for 2011) FSI August 21 nd Save $1 off 2 Hershey 6-packs Merchandising Seasonal AisleGrocery End Cap CartrailAction Alley Checkout End CapsCamping

6. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 New Items Drops and Minis Instant Consumables 8281157 Hershey’s Milk Chocolate Drops King Size 8281164 Reese’s Minis King Size Drops and Minis 8 oz. Pouches 160716 Hershey’s Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis Program: Weeks 1 - 52 SSO’s Shipping: Weeks 27 and 30 NEW Hershey Drops & Reese Minis CYTD Drops & Minis Performance Drops & Minis POS at Walmart avg. $1.4M /wk Stores averaging $380 / store / week in POS MERCHANDISING Grocery End Cap Cart Rail Front End Cap Saddlebag Rack Electronics $2.00 Off FSI 9/11/2011

7. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Weeks 1 – 48 C-Stock will continue to flow through week 48 Items 170713 Milk Duds 5oz 134752 Whoppers 5oz 170120 Good & Plenty 6oz 179934 Jolly Rancher Gummies 136633 Reese’s Pieces 4oz Theater Box Performance Last 4 wks Theater Bx POS at WM avg. $875K /wk Top performing Stores with Front End Action Alley placement averaging over $900 per week MERCHANDISING Front End Action Alley /per Buyer communication Checkout End Caps Electronics (New Display Bin) Seasonal Aisle Hershey Sidekicks $.98 Theater Boxes Yearlong EDLP Top performing stores Averaging $750/store/week Three New Items ! 163629 Twizzler Bites 163001 JR Fruit Chews 162991 JR Tropical Fruit

8. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1 King Size EDLP Program: Weeks 1 – 35 SSO Shipping: Week 28 Items Pallet Pallet / tray ct Hershey King Size Bar Pallet 1,717 ct Tray 1 Reese and Kit Kat 152 ct Tray 2 Payday, Whatchamacallit, Alm. Joy & Heath 162 ct Tray 3 Hershey and Zero 186 ct Tray 4 Reese Sticks and Twizzlers 117 ct Tray 5 Drops and Minis 152 ct COMAC Front End Action Alley Merchandising Front End Action Alley Cartrail Action Alley New!

9. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Ice Breakers Gum & Mint EDLC Program: Wks 1 – 52 SSO: Week 28 Items (Qty) Tray 1 (176ct) 8295174 IB Cool Mint Tin (48) 8295188 IB Wintergreen Mint Tin (48) 8283639 BreathSavers 3-Hr Spearmint (48) 8269429 IB Sours Mint Tin (32) Tray 2 (180ct) 8207411 Ice Cubes Kiwi Gum (48) 8207404 Ice Cubes Raspberry Gum (36) 8234053 Ice Cubes Peppermint Gum (54) 8266184 Ice Cubes Bubble Breeze Gum (42) Gum & Mint Performance: Ice Breaker Mints are +8.1% CYTD Ice Breaker Gums are +70.8% CYTD Merchandising Front End Endcap (near Speedy and Tobacco Aisle) Cartrail Electronic Department Tray #1 Tray #2

10. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 HERSHEY’S SYRUP Rollback Rollback: Weeks 13 - 32 Pallet SSO: Week 29 Items: Bonus 9270368 Chocolate Bonus 26oz 9235987 Chocolate Bottle 24oz 9251220 Special Dark Syrup 22oz 9251325 Caramel Syrup 22oz 9228723 Lite Syrup 22oz 9254498 Strawberry Syrup 22oz Syrup Performance: CYTD Hershey Syrup POS is +15.8% vs. LY Top stores with multiple display executions averaging $850+/ store / wk in POS FSI Support: August 21 st $1 off 2 Syrups MERCHANDISING: Cartrail, Action Alley, Grocery End Caps, Saddlerack, Dairy Top performing stores Averaging $850+/store/week

11. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Back to School Snack Size Pallet Program: Weeks 27 - 30 SSO Shipping to 1,672 stores: Week 27 216ct 108ct Total Units/Pallet: 648ct NEW For 2011 ! Items: 111768 Reese Reg. Snack Sz 10.5 oz 103679 Kit Kat Reg. Snack Sz 10.78 oz 128885 Hershey Milk Reg. SS 10.78 oz 118511 Almond Joy Reg. SS 11.3 oz Strategies: SS will be executed with the other BTS pallets Pallets to deliver Wk 27 (8/02 & 03) for immediate execution Goal is for 100% sell thru prior to Wave 2 delivery FSI Support: August 14 th $1 off when you purchase 3 Snack Size Bags MERCHANDISING: Cartrail, Action Alley, Grocery End Caps, Saddlerack, Dairy FSI Coupon: August 14 th, $1.00 Off

12. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 100% of seasonal order delivered by week 37 5 labor saving Hershey ready to display SS pallets All DRC’s designed to fit Mod and Pallet executions Strategies 4 Snack Size pallet executions vs. 1 LY Seasonal Mod set Tues. 9/06 (day after Labor Day) 3 FSI’s: August 14, September 25 & October 16t Increased Hershey National Advertising MERCHANDISING Action Alley Cart Rail Front End Action Alley Catch the Season Wall Grocery AA End Cap Front End Cap Program: Weeks 30 - 40 5 Shipping Waves: Weeks 30, 31, 33, 35 & 37 2011 Halloween COMAC! COMAC!

13. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2011 Halloween Display Ready Pallets Program: Weeks 30 – 40 SSO’s Shipping: Weeks 30, 31, 33, 35 & 37 Location: Action Alley Pallet Train - Reese & Hsy Milk Jumbo pallet - Kit Kat & Almond Joy Jumbo pallet Location: Grocery Entry-way Pallet -Reese & Kit Kat Regular Snack Size -Directional Trees will be sent to each RSR for placement on the pallet All Time Greats is the #1 Halloween item for Walmart at $25M and makes up 14.5% of the total order! COMAC!

14. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 2011 Halloween Front End Program Program: Weeks 31 – 40 SSO’s Shipping: Weeks 31, 33 & 35 Items Reese’s Pumpkin 6-pks, 36 ct. DRC Reese’s Pumpkin KS, 192 ct. PDQ’s Theater Box PDQ’s Choc. Theater Box 96 units/ case 48 units Whoppers - 1 Tray 48 units Milk Duds - 1 Tray Non-Choc. Theater Box 96 units/ case 48 units Reese’s Pieces - 1 Tray 48 units Good n Plenty - 1 Tray COMAC Front End Cap weeks 31 – 40 Retail Pricing $2.98 and $1.00 Merchandising COMAC for Front End Endcaps PDQ’s ship with Halloween product FECOMAC!