1. Good Shepherd Turkey Ranch, Inc. Breeding, Raising and Marketing Standard Bred Poultry Frank R. Reese, Jr. Lindsborg, Kansas

2. Mission Statement To preserve standard breeds of poultry To break even so we can continue to raise standard breeds of poultry

3. Mission (from website) Good Shepherd Turkey Ranch Inc. strives to produce historically authentic, standard breeds of poultry grown free-range, vegetarian-fed without antibiotics, for your quality dining. Good Shepherd Turkey Ranch is owned by Frank R Reese Jr., a 4th generation native Kansas farmer. The main focus of the ranch is to bring back the farm poultry of the past for your dining pleasure.

4. Target Markets Wholesale Wholesale Retail Retail Direct to consumer Direct to consumer Value-added Value-added

5. Barred Plymouth Rock Chickens

6. Dark Cornish Chickens

7. Bronze & Bourbon Red Turkeys

8. Black & Bourbon Red Turkeys

10. Good Shepherd

14. Hatchery

15. Hatchery

16. Hatchery

17. Hatchery

18. Hatchery

19. Battery Brooder

20. Brooder Feeder

21. Floor Brooder

22. The Brooder

23. Sunporches

24. Grow-out Flocks

26. Breeder Selection

27. Transport to Processing

28. Grow-out Farmers

29. Processing

30. Promotion & Labeling

32. Labeling

33. Marketing

34. Marketing ?

35. The GSTR Board 4 Member Board 4 Member Board Monthly Meetings Monthly Meetings –Administration –Decision-making –Financial oversight –Production oversight Annual Meeting of stakeholders Annual Meeting of stakeholders

36. Why Standard Breeds? Conservation & Preservation Conservation & Preservation Genetics fit the pasture production system Genetics fit the pasture production system Superior flavor Superior flavor Unique market niche Unique market niche –not competing directly with the industry

37. Sales Figures by Species & Breed Weekly Sales Annual Sales Heritage Turkeys NA 8000 – 10,000 Barred Plymouth Rock Chickens 4003200 Dark Cornish Chickens4003200

38. Sales Figures by Species & Breed Annual Sales Aylesbury & Rouen Ducks 2006: 1000 2007: 800 Dewlap Toulouse & Emden Geese 400

39. Annual Schedule January January –Begin collecting chicken eggs –Board meeting –Annual Meeting w/ all stakeholders –Marketing

40. Annual Schedule February February –2/1 First chicken eggs set. Set every 2 weeks –First chickens hatch, distribution & brooding –Board meeting –Marketing

41. Annual Schedule March March –3/1: First turkey eggs set. Weekly setting –Chicken eggs set. Set every 2 weeks –Chickens hatch, distribution and brooding –Chicken breeder selection –First duck hatch, brooding –Ship eggs –Board meeting –Marketing

42. Annual Schedule April April –Turkey eggs set weekly –First turkeys hatch, distribution & brooding –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Duck & geese hatch, brooding –Ship Eggs –Board meeting –Chicken breeder selection –Marketing

43. Annual Schedule May May –5/15: Final Turkey Hatching for Thanksgiving market –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Turkey Poult Distribution & Brooding –Duck & geese hatch, brooding –Ship eggs –Board meeting –Marketing

44. Annual Schedule June June –(6/15: Final Turkey Hatching if doing Christmas market) –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Ship eggs (last for summer) –Board meeting –Marketing

45. Annual Schedule July July –First chicken processing & delivery –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Establish turkey processing and distribution dates –Board meeting –Chicken breeder selection –Marketing

46. Annual Schedule August August –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –chicken processing & delivery –Board meeting –Marketing

47. Annual Schedule September September –9/15: Ship eggs –Chickens hatch –Board meeting –Marketing

48. Annual Schedule October October –Ship eggs –10/15 last chicken hatch, distribution and brooding –Board meeting –Chicken breeder selection –Marketing

49. Annual Schedule November November –Turkey Breeder Selection –Turkey market birds transported to processor –Dressed turkeys shipped to appropriate markets –Farms empty to give farmers a break and for bio-security –Board meeting –Marketing

50. Annual Schedule December December –Turkey market birds transported to processor –Dressed turkeys shipped to appropriate markets –Chicken breeder selection –Board meeting –Marketing

51. Frank R. Reese, Jr. Son of Kansas farmers Son of Kansas farmers Poultry fancier, breeder and APA judge Poultry fancier, breeder and APA judge Nurse Anesthetist Nurse Anesthetist

52. Frank R. Reese, Jr. Owner of Good Shepherd Turkey Ranch Owner of Good Shepherd Turkey Ranch Live in Lindsborg, Kansas, population 3200 Live in Lindsborg, Kansas, population 3200

53. Frank R. Reese, Jr. Why I raise standard breeds of poultry Why I raise standard breeds of poultry –Inherited a legacy –Honoring predecessors –Conserving genetic diversity Why I’m here Why I’m here –Want others to succeed –Want to pass on the legacy