1. Grimmway Farms Presentation By: Ben Diesl Sethi Chehal Megan Rodriguez Jeff Wilson MKTG 606

2. Grimmway Background and History

3. History
1968: Brothers Rod and Bob Grimm set up their first roadside produce stand in Anaheim.
The brothers had one promise, “Always take care of the customer.”
After more than three decades and expansion into over twenty countries, Grimmway still follows the same mission of its founders.

4. New logo was created with Pride and Integrity as always.
2001-Present
Acquisition of King Pak potato division and Cal-Organic Farms- full line grower, processor, shipper of certified organic produce.
New logo was created with Pride and Integrity as always.
Rod and Bob Grimm began farming carrots and moved their processing plant to Arvin, California.
Grimmway opens baby carrot processing plant, opens facilities in Colorado, and buys Mike Yurosek and Son (the baby carrot inventor) to become the industry leader passing Bolthouse.
Grimmway complete the frozen carrot processing plant, buys Belridge Farms and Premier Citrus.
Grimmway opens 37,000 sq. ft. carrot juice concentrate plant and expands the Malaga processing facility in food service production.

5. Background Headquartered in Arvin, California
Grows a diverse line of vegetables
World’s leading carrot producer
Kern County’s largest private employer with roughly 7,000 employees
Ships hundreds of thousands of tons of carrots to wholesale and retail grocers from its four plants

6. Product Offerings Types of Carrots: Other Vegetables: Table
Baby
Coined
Shred
Bunch
Juice
Other Vegetables:
Leafy Greens
Potatoes
Onions
Beets
Melons
Many others

7. Field Objectives How does Grimmway get water? How is the water used?
What happens with the water?

8. How does Grimmway get water?
Inbound Logistics

9. Ranch Water Sources Grimmway grows on 100’s of ranches
Ranches have either wells or turnouts, some have both
Many ranches have small (10 feet X 10 feet) reservoirs to store water

10. Well vs. Turnout Closest in proximity Time Cost
Contracts with the Water District
Wells can be costly due to energy cost and installation costs
Preference is to buy if possible

11. Water in the Facilities
Either Municipal or Well
Municipal cost has increased 5 times since last year
Use of Municipal water can create hardships for small towns
Prefer to use well water for processing facilities

12. Water Quality
Before any water used, must meet the following standards:
Chemical
Microbiological
Radiological

13. How is the Water Used?
Operations

14. The Field Fallow Field Beds Irrigation Harvest Water
Plant in Mature Beds
Irrigation
Water Days
Harvest

15. Planting Water is applied to fallow land to prepare it for planting
Wet fields are listed – beds are made for planting
Carrot seed is mechanically planted

16. Irrigation Irrigation starts within the week
Ranch Managers determine the watering schedule
More water = shorter, fatter carrots
Less water = longer, skinnier carrots (more desirable for Grimmway)
Growing season continues 4 to 6 months with water usage at a steadily decreasing rate.

17. Processing Trailer Facility (Flume) Processed Water Washout
Water Transport
Processed

18. Incoming Trailers
Trailers full of carrots are put under soaker sheds to keep the carrots wet and cool
Using a FIFO system, the carrots are washed out into the facility flume system
The washout process knocks most of the dirt off the carrots

19. Processing
Once the carrots enter the facility, they are kept cold and wet the entire time, through flumes or periodic rinses
Water is cooled to below 40°F
Carrots are sorted and processed – cut, peeled, and polished

20. Packaging & Shipping Baby carrots are bagged
A small volume of water is injected into the bag along with the carrots

21. What Happens with the Water?

22. Direction of Carrot Processing
Facility Water Reuse
Fresh
Water
Washout Water
Processing Water
Final Rinse Water
Direction of Carrot Processing

23. Facility Water Reuse Washout Water Settling Ponds
The settling pond allows all of the dirt, carrot pulp, and other sediment to naturally settle, leaving clean water

24. Facility Water Reuse
After treatment in a settling pond, the water is used for irrigation of crops not bound for human consumption (dairy feed, etc)

25. Facility Water Reuse
After the water has been used for irrigation, it will seep through the dirt to recharge the aquifer
Traveling through the earth is an excellent natural filter that will further purify the water

26. Other Wastewater Options
Water-banking with District Agencies
Constructed wetlands to further purify wastewater
Water treatment to allow it to be used on crops for human consumption