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ComErgen Inc. Bright Prospects for Hungarian Nanotech SMEs 2009.03.18 Guy Loury.

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Presentation on theme: "ComErgen Inc. Bright Prospects for Hungarian Nanotech SMEs 2009.03.18 Guy Loury."— Presentation transcript:

1 ComErgen Inc. Bright Prospects for Hungarian Nanotech SMEs 2009.03.18 Guy Loury

2 Why are we looking at ComErgen Inc.? Good example of a Hungarian nanotechnology SME that is successfully making its way to the world markets Why is ComErgen Successful ? What does the future hold for ComErgen Inc. ?

3 Company Introduction ComErgen Inc. is an innovative nanotechnology Research & Development spin-off company specializing in: Nanoparticle engineering services and instrumentation for several industries including: Pharmaceutical, Alternative Energy, Fine chemical, and Agrochemical industries Disruptive Technologies (instrumentation) Our company’s mission is to be a world leading service and instrument provider in the nanoparticle engineering field Based in Budapest International management team and practices Global clients and activities

4 Company History ComErgen Inc. was founded in 2006 Established as a nanotechnology R&D specialist spin-off from ThalesNano Inc. Initial capital contribution came from an established Hungarian Technology Network 2006-2007 - Research into market and our core competencies 2007-2008 - Initial design of instrumentation and feasibility study 2008-2009 - Production of instrument prototypes and development of service portfolio, initial service introduction 2009-Future - Recapitalization, capacity growth, bring services to market, launch instruments into the market, continual improvement process begins

5 Corporate Success Factors To be focused you must first have a goal, the goal should not be easily attainable but it must be a single goal Objectives must be met to achieve the goal Objectives must be S.M.A.R.T. S-specific (singular) M-measurable A- attainable R-realistic T-time-bound Activities must be assigned to responsible parties in order to accomplish the objectives Focused planning

6 Market Identification & Evaluation Proper market identification and evaluation is critical to success Evaluation  Not realized-Not profitable  Realized- Saturated-Not profitable  Not realized-No customers  Saturated-No real application-Out of Scope  Not saturated-Real market-Largest revenue- “harbored” market Identified Markets Metal Nanoparticles Catalyst Quantum Dots Carbon Nanotubes Nano Semiconductor Nanowires Nano API

7 Positioning-The key to success Positioning is a key to success if done properly. However, if done improperly it can sink your company. There are three ways to gain an advantageous position when breaking into a new market. 1.Do it First 2.Do it Best 3.Do Both Comergen’s road to success and current position 1.ComErgen has established itself as one of the first 5 in the world to enter this niche market 2.ComErgen is currently, by defacto, a best 5 in the world in the market 3.ComErgen is quickly extending its capacities to maintain and strengthen its position within the worlds best 5

8 ComErgen’s technology is currently being embraced by the pharmaceutical industry as a leading solution for solubility and bioavailability problem solving. Our proven approach addresses the expressed needs of the pharmaceutical companies and our flexible business model represents several collaborative options. Bright Future Prospects

9 Successful service and product development depends heavily upon approach ComErgen’s approach: Evaluation of customer and market needs Problem identification Solution selling This approach is more meaningful to the customer and will position our company’s offerings advantageously compared to competitors, whereby enhancing the value of the company. Bright Future Prospects

10 We have several large industrial collaborations and discussions, in progress, with companies such as: Sanofi Aventis (France) Nuformix (United Kingdom) CoCrystal Inc. (UK) CompuDrug (USA) N-Gene Research Laboratories Inc. (USA) Bright Future Prospects Collaboration with world leading partners will help position our company, our services and our products in the global market

11 Nanotechnology has real markets which can be reached by Hungarian SMEs. SMEs in Hungary can succeed with proper planning, focus and follow through. ComErgen Inc. is a good example of a Hungarian SME who is on road to the world market. Summary Thank you for your time!


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