1. A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006

2. Vision Statement “Gap Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.”

3. Goal and Objective Make a Positive Contribution Perfect Pair of Jeans Accessible to the Masses Individualism Uniqueness of Style

4. Background

5. Industry Highlights Human Resources –Relatively Low Earnings –High Employee Turnover Finance –B2B Reduction of Costs –B2B Increase of Profits Marketing –Economic Change –Trend / Consumer Sensitivity Environment –Limited Job Growth –Online Sales

6. Available Options Renewal Strategies MARKETS EXISTINGNEW P R O D U C T S / S E R V I C E S EXISTING Enhancement Strategy  Relationship management  Customization Reframing Strategy  Computerize activities  Real-time order processing NEW Invigorating Strategy  Competency- based niche  Standardizatio n Transformational Strategy  R&D collaborative  Globalization B2B B2C

7. Recommendation RETAIL BUSINESS TRANSACTION CUSTOMERS B2B & B2C Warehousing, Inventory, Distribution, Development, Design, Sales Global Mobile Interface Front End Back End Logistics Manuf. Business Custom Design Trademark Mobile Application Web Interface Custom Solutions Global Mobile Sales Experience