1. TOM NICK DIEM-SANG HOVANES Team Pear’s iPad

2. Mission and Vision Mission  To improve computing experience to students, educators, creative professional and consumers around the world in relation to eReading. Vision  To make a contribution to the world using Tolstoy for the mind to advance human kind

3. VRINE

4. PESTEL: Things to Consider Political  The product has gone global, all taxation policies and political environments need to be looked at Economic  In the present economy, one would expect the product to be hurt yet sales are still proving Sociocultural  Students between 18 and 25  Tech savvy trend among the public

5. PESTEL: Things to Consider Technological  Constant research and design = constant updates and change  Focus groups Environmental  Their products only generate 46% of greenhouse gas emissions, producing smaller size packaging  Also has a recycling program Legal  Copyright laws are the biggest issue surrounding Apple

6. The 5 Forces Model

7. Degree of Rivalry (3)  New Market  Not fighting for marker share Threats of New Entrants (8)  Barriers to entry are low  Profits are high Buying Powers (8)  Will read PDF, Word, Excel, etc. files  Many eReading applications

8. The 5 Forces Model Threats of Substitutes (1)  Dictionary, books, television, newspapers, CD’s, the radio, and personal computers Supplier Power (4)  Brominated flame retardants manufacturer, AT&T, firms making new applications, the manufacture of the different parts of the iPad, Amazon, book publishers, CourseSmart, etc. Complements (7)  Applications, iTune, keyboard dock, wireless keyboard, iPad camera connection kit, Apple dock, connector to VGA adapter, earphones

9. Value Curve

10. User Friendly Interface (10)  Simple menu that allows for all the content, settings, and other options to be uniform with all the other products.  The search function on the iPad makes it very easy to locate anything, easily Content (8)  The content that is available for the iPad is unlike the competitions'.  Free, the application for the Kindle, CourseSmart, Wall Street Journal, iBooks, and many more.  read PDF documents, word files, Excel files, PowerPoint files, etc. Weight/Size (9)  The iPad is 9.56” in height, 7.47” in width and 0.5” in depth  Weighs one and a half

11. Value Curve Aesthetics (10)  Main goals for Apple Inc. is aesthetics.  Modern look Other Capabilities (9)  There’s an app for that  Offers a variety of ways to read digital text  Watch the news online Connectivity (9)  WiFi and 3G (you have to pay for the 3G coverage

12. Value Curve Energy Efficient (5)  Great for a tablet PC, not for an eReader  10 hours compared to days or weeks Cost (3)  Expensive for an eReader  Starts off at $499 with 16GB of memory and WiFi to $829 with 64GB of memory, WiFi and 3G Memory (9)  Comes in 16, 32 or 64 GigaByte internal hard drives Display (8)  1024 by 768 high resolution screen  9.7” screen