1. SMS Banking

2. TABLE OF CONTENTS The Mobile World3 SMS Banking - Introduction7 SMS Banking - Push Messages8 SMS Banking - Pull Messages9 Technical Overview11 Features12 Example Uses13 Benefits15 About MobiWeb16 Quality17

3. The Mobile World – Introduction Our world is more Mobile now than ever. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Consumers are always on the move and expect to use services and products on the go. There are 1 billion smartphones and there are 5 billion feature phones. All these phones have built-in SMS capability. Mobile apps and smartphones are the latest trend in the industry, offering rich functionality, but limiting the potential marketplace. Availability, affordability and ubiquity make the mobile phone SMS capability an essential platform for global enterprise banking products and services. With the internet and mobile revolution, expectations are shifting towards the mobile phone. Many globally established financial institutions now choose SMS as a key channel when planning their mobile strategy. The mobile phone has become the new “must have” for any serious “innovative” banking product.

4. The Mobile World – Introduction Financial institutions constantly face new competitive challenges to improve margins or to reduce costs. Over the years technological innovations have helped banking corporations to reduce costs, deliver new services and enhance banking customer experiences. As the mobile revolution continues to evolve, mobile technologies are available for the banking industries to adopt and deploy. The Short Message Service (SMS) is a well-established, mature technology that banking institutions can benefit greatly from. It is available on all mobile phones across all technologies, including GSM, CDMA and 3G.

5. The Mobile World – Facts 6 billion subscriptions worldwide. Mobile operators cover more than 90% of the world. Consumers are always on the move (Consumers expect to use services and products on the go). All mobile phones support SMS (Smartphones and feature phones). SMS does not require data connections or apps. SMS is cost effective and ubiquitous. Consumers carry their mobile phone and use it for everyday activities 24 hours a day, 7 days a week (the easiest and cheapest channel on which customers can be reached on the spot). SMS traffic is expected to expand to nearly 10 trillion by 2015.

6. The Mobile World - Mobile cellular subscriptions (millions) - 6915 millions Source: © International Telecommunication Union (May 2014)

7. SMS Banking – Introduction SMS banking is a type of mobile banking, a technology-enabled service offering from banks to its customers, permitting them to operate selected transactional banking services over their mobile phones using SMS messaging. Through the SMS Banking service channel: Banks and financial institutions service and engage their customers anytime, anywhere and without internet. Customers receive the latest information through their mobile phones anytime and from anywhere in the world, at their outmost convenience. SMS Banking is divided to: Push Messages, SMS messages bank sends to customer’s mobile phone, without the customer initiating a request for the information. Pull Messages, SMS messages bank sends after customer initiates a request using a mobile phone.

8. SMS Banking – Push Messages Push Messages are automatically send by the bank to customers’ mobile phones. These messages can be on demand broadcasts (vital information alerts) or event/transaction based (notifications) on registered accounts. Financial Institution Infrastructure / Banking Systems Enterprise Cloud Messaging Platform Mobile Network Operators Financial Institution Customers Push Message Process Bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data through established secured connections. MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers.

9. SMS Banking – Pull Messages Pull Messages are initiated by the customer, using a mobile phone, for obtaining information or performing a transaction on the bank account. Financial Institution Infrastructure / Banking Systems Enterprise Cloud Messaging Platform Mobile Network Operators Financial Institution Customers Pull Message Process Bank corporation's customers send SMS messages that include transaction commands to predefined banking service numbers. MNOs receive SMS messages and transmit them to MWECMP through direct connections. MWECMP sends SMS messages data to bank corporation infrastructure banking systems through established secured connections. Step 1

10. SMS Banking – Pull Messages Pull Message Process Step 2 Based on the transaction commands of the SMS messages received by the bank infrastructure banking systems in Step 1, bank corporation infrastructure banking systems process the transaction commands and prepare response SMS messages. Then, bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data through established secured connections. MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers. Financial Institution Infrastructure / Banking Systems Enterprise Cloud Messaging Platform Mobile Network Operators Financial Institution Customers

11. SMS Banking – Technical Overview Bank Corporation Infrastructure / Banking Systems Enterprise Cloud Messaging Platform Mobile Network Operators SMPP / HTTPS APIs SS7 / Direct Connections Secured Virtual Private Network (VPN) Bank Corporation Customers GSM / CDMA / Satellite

12. SMS Banking – Features -Worldwide Coverage -Simplified Global Messaging through one interface -Established, Flexible & Ubiquitous Technology -High Performance (2000 SMS per sec) -High Availability (99%) -Low Deployment, Maintenance and Support cost -Enhanced Security (VPN / up to 1024bit AES) -24/7 Enterprise Support through SLAs -Minimal Foot Print in Bank’s IT Infrastructure (No programming libraries required) -Easy Integration (SMPP / HTTP APIs) -Highly Customizable and Scalable Solution

13. SMS Banking – Example Uses Push Message Applications -One-time passwords and user authentication -Credit card & loan payment reminders -SMS card activations -SMS marketing for promotions, loyalty points & discounts programs -Transaction confirmation requests (Credit Card & Web Banking) -Periodic account balance reporting -Execution status of standing orders -Payment notifications of cheques issued -Insufficient funds notifications -Large value withdrawals on accounts or ATMs -Payment notifications of cheques issued -Large value payments on credit cards or out of country activities on credit cards -Anti-fraud notifications -Call center information responses

14. SMS Banking – Example Uses Pull Message Applications -Loyalty points requests -Credit card limit requests -Account balance requests -Standing orders requests -Customer service inquiries -Mini statement requests -Electronic bill payments -Transfers between customer's own accounts -Stop payment instructions on cheques -Requesting suspension of credit cards -Credit card & loan payment reminders -De-activating lost or compromised credit or debit cards -Foreign currency exchange rates inquiries -Fixed deposit interest rates inquiries

15. SMS Banking – Benefits High ROI. Increased revenues. High cost savings for Marketing, Card Operations, Fraud, Banking Operations and Customer Support. Fraud activity losses reduction. Reduced collection costs. Increased customer loyalty, convenience and satisfaction. Enhanced customer experience / reduced customer support cost. High availability of banking operations anywhere, anytime and without internet.

16. About MobiWeb Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction. MobiWeb has established multiple direct connections with mobile operators around the globe. This makes MobiWeb the ideal partner for companies that demand high quality SMS messaging services, meeting the most demanding enterprise requirements. MobiWeb actively participates in the development of the mobile ecosystem as a GSMA associate member and a Mobile Marketing Association (MMA) member. Using direct connections to telecommunication carriers and operators in the largest cloud data centers spanning across the globe, MobiWeb provides high quality telecommunication solutions to more than 2350 enterprises.

17. Quality Unrivalled Quality High Performance SLAs Enhanced Security Easy Integration 99% Availability Worldwide Reach Worldwide reach, covering 96% of the world High performance SMS messaging processing Strict Service Level Agreements 99% service availability with fallback ability – Redundant Infrastructure Enhanced security Easy integration with minimal footprint

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