1. Engaging Emerging Markets: Is Technology the Answer? Don Feeney Research and Planning Director Minnesota State Lottery

2. Minnesota Lottery Participation by Age

4. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

5. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

6. What percentage of the time do you pay by …?

7. Frequency of Shopping Once a month or moreOnce a week or more

11. Likelihood of Internet Gaming with Lottery Source: Ipsos-Reid 2011 Emerging Markets Study

12. Likelihood of following lottery through social networking Source: Ipsos Reid 2011 Emerging Markets Study

13. Reasons for not gambling on Internet Source: Ipsos-Reid Emerging Markets Study

14. Games more likely to be played by younger adults than older adults – Bingo – Card games – Sports pools – Fantasy sports – Pulltabs Games less likely to be played by younger adults than older adults – Lottery – Raffles No difference – Casinos – Racing