1. Fashion B: Standard 10 Elements of Design
Created by: Kris Caldwell
Timpanogos High School

2. Elements of Design Elements are the building blocks of design.
Color: Most exciting element of design
Shape: Overall outline of a garment, it is the form or silhouette.
Line: Distinct, elongated mark as if drawn by a pencil or pen.
Texture: The surface quality of goods.

3. Elements of Design SHAPE: Form or silhouette of a garment
Shape or outline seen from a distance
Can reveal or hide a natural body contour
Try to flatter good features and hide less attractive features
Full, wide shapes make you look bigger
Trim, compact silhouettes make you look smaller
Straight, tubular shapes make you look taller
Form fitting clothes reveal any unattractive contours, should only been worn by figures that are near-perfect

4. Elements of Design LINE: Have direction, width, length
Eyes follow lines
Lines suggest movement, leading eyes up, down, side-to-side, around
Outline outer and inner spaces of garments
Categories of lines:
Type
Direction
Application

5. Elements of Design Line Types: Straight: bold, severe
Show dignity, power, formality, steadiness, stability
Curved: rounded, circular
Less conservative, formal and powerful
Give soft, youthful, gentle, charming, graceful feeling
Make things look larger than they are
Circles are closed lines and stop the eye entirely
Flattened curves are most flattering to the human shape
Jagged: change direction abruptly (ex: zigzags)
Create a jumpy, confused feeling
Use sparingly, they are very noticeable
Wear them if you are self-confident

6. LINE DIRECTION: Vertical: Goes up and down
Feeling of dignity, strength, poise, sophistication
Leads eye up and down, makes wearer look taller and thinner

7. LINE DIRECTION: Diagonal: slanted
Degree of slant determines the visual effect
Draws attention to where they are used

8. LINE DIRECTION: Horizontal: side to side
Feeling of restfulness and gentleness
Leads eye across the body, makes wearer seem shorter and wider
Use where you want to look wider

9. Elements of Design TEXTURE:
Surface quality of garments (how it looks and feels)
Roughness, smoothness, dullness, glossiness, stiffness, softness
Bulky fabrics
Add visual size (make you look bigger)
Can disguise a flaw
Can overpower a small person
Smooth, flat textures
Make you look smaller
Shiny textures
Make you look bigger, as they reflect light
Dull Textures
Make you look smaller, as the absorb light