1. Idate – 22nd November 2005 - Montpellier. New Mobile Services Era : Rich-Media and Interactive format, a new enabler

2. www.streamezzo.com Mobile platforms drive the development of new business cases. Failure of traditional iTV has been compensate by the use of SMS TV and video on mobile a new market: –Users are ready to pay 10€ / month –Users spend about 20 minutes by day on mobile TV –Content is key, and Sport is a MUST have Key advantages: Interactivity, Connected at any time, everywhere New use cases and applications appear: –New consumption modes –New channel distribution for content –Convergence 3 1 2 4 Example of application: TV News channel composed of 4 screen areas 1 > Interactive Navigation (e.g. Menu + Keys) 2 > Video (RTSP, DVB-H, …) 3 > Hot-news (Slides show) 4 > Ticker (e.g. Stocks Exchanges News)

3. www.streamezzo.com Interactive Mobile TV is more than watching TV Display Ads from partners Real-time Statistics from the game played Real-time Comments from journalists Access all matches of the multiplex, follow a specific match when desired Get alerted and Replay Goals with direct VOD access

4. www.streamezzo.com Deliver additional dynamic content around the event for customer loyalty Competition tables : games played, position, win/loss/draws, goals difference, points Team & Players : pictures or interviews, matches composition, players positions in game Statistics : appeareances, goals, yellow/red cards Others : referees data, locations with maps, stadium picture & data,…

5. www.streamezzo.com Create additional revenue using known mobile usages Personalization with Download offer : –Logos/videos/ring tones : team, players, goals –Goodies : Slideshows, screensavers,.. Adapt interactive services via SMS/MMS –Voting –Quizzes, –Pronostics –Pools M-Commerce : Book Tickets, Shopping, couponing

6. www.streamezzo.com Rich-media and interactive format a key enabler The industry has released a new rich-media interactive format: SVGTiny /LASeR Provides a quality of experience for which the end-user will be ready to pay for. Deployable over any networks and platforms –3G, ADSL, DVB, DTT, RTP, HTTP… –mobile, fix, set-top, PC, Standardised: –Create a world community of content developer –Ensure a fair competition –Decrease the cost versus proprietary solution

7. www.streamezzo.com Complete suite for Rich-Media System Integrators Web Agencies Content Providers Symbian 6.0, 7.0 Smartphone J2ME DOJA Brew Rich Media Engine GPRS / UMTS / DVB-H network Services Studio XML Flash SVG Audio & Vidéo Creation Multimedia Service Node XML WebServices SGBD Audio & Vidéo Hosting Solutions Providers Content Aggregators Delivery Dynamic Content - News Portals,l Sports - Finance - Video Portal - Ring-Tones, Slideshow - Adult Entertainement - Rich Media Catalogs - B2B/ B2C / M-Commerce - Adverts, Marketing News/Info/Portals - Multi-users Game - On-line Game - Card, Boards, Quizz - Cartoons Entertainement - Messaging, Chat, IM - Intranet-2-Mobile - Man-2-Mobile - WebCast - Customer Service - E-Learning - Customer tracking - Alert / Push Applications Rendering

8. www.streamezzo.com Conclusion Mobile initiates convergence of format platform, networks Mobile create a new market for content providers, broadcasters and operators New Rich-Media interactive standardized languages enable there deployment More informations: –www.streamezzo.comwww.mpeg-laser.orgwww.streamezzo.comwww.mpeg-laser.org –Gaelle.martin-cocher@streamezzo.comGaelle.martin-cocher@streamezzo.com